Gain the edge in modern sales by developing advanced digital prospecting skills essential for today's competitive global environment. This course unpacks the core strategies and tools needed to efficiently identify, engage, and qualify high-value leads in both established and emerging markets. Learners will adopt market-specific techniques for India, the USA, and Spanish-speaking US, master digital channel utilization, and explore cross-cultural communication. You will learn to personalize outreach at scale, stand out in crowded inboxes, and build a high-performing prospecting playbook for your business goals. By course end, you’ll have a multi-channel pipeline for ongoing growth and be ready to convert prospects into long-term relationships.

Mastering Digital Prospecting Foundations
访问权限由 Coursera Learning Team 提供
您将学到什么
Design region-specific outreach strategies and use multi-channel, data-driven prospecting to build authentic, scalable sales pipelines.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
Today’s global sales landscape demands more than a one-size-fits-all approach. In this module, you’ll learn to navigate region-specific challenges and digital prospecting nuances across the USA, India, and Spanish-speaking US markets. You’ll master asynchronous selling, optimize your remote outreach for different time zones, and design culturally attuned communication strategies that drive engagement. With practical insights into leveraging digital channels and AI-powered research, this module prepares you to break through cross-border barriers, build strong relationships, and accelerate your sales pipeline in highly competitive, diverse environments.
涵盖的内容
9个视频1篇阅读材料2个作业
Uncover powerful ways to find, segment, and engage your best prospects in today’s digital-first marketplace. In this module, you’ll master advanced research techniques to discover high-potential leads, segment your audience for pinpoint targeting, and create compelling multi-channel outreach strategies that break through digital noise. Harness the latest platform insights and leverage integrated tools across email, social media, and video to boost your connection rates. By combining analytics with creativity, this module equips you to engage the right buyers, at the right time, with the right message—turning research into real revenue.
涵盖的内容
7个视频2篇阅读材料2个作业
Drive your sales results to new heights by fusing automation efficiency with genuine human connection. In this module, you’ll harness best-in-class sales technology to automate repetitive tasks without sacrificing authenticity, streamline workflows between marketing and sales, and create highly personalized touchpoints that stand out in any market. You’ll explore advanced tactics for leveraging LinkedIn, regional networks, and bilingual strategies, while gaining the skills to consolidate and optimize your sales tech stack for ongoing success. By mastering this balance, you’ll unlock scalable growth and lasting, trust-based relationships in every prospecting initiative.
涵盖的内容
8个视频1篇阅读材料1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

提供方
人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
从 Business 浏览更多内容

Simplilearn

University of Maryland, College Park
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。




