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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer 的评价和反馈

4.5
4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

901 - Digital Marketing: Customer 的 925 个评论(共 1,166 个)

创建者 Charlie D

May 18, 2017

Very interesting topic and well taught! The quiz could be a little bit more challenging..

创建者 Michelle A

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

创建者 Monalisa S

Mar 14, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

创建者 Satyam K

Apr 15, 2018

overall a good course. gives good insights into how the marketing analytics world works

创建者 Kelvin N

Nov 3, 2015

Professor have in-depth experience in the field which make the course very interesting!

创建者 Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

创建者 Ritesh J

Sep 22, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

创建者 Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

创建者 Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

创建者 ceyda o

Aug 13, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

创建者 MISHIKA T

Aug 28, 2020

Theory was a bit boring because of quiz and assignment it becomes more interesting

创建者 Victor N

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

创建者 Valeria P

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

创建者 Yash D

Mar 8, 2019

The course is extremely helpful and concise. It was a great source of learning!

创建者 IGNASIUS A

Oct 24, 2020

ya its good but the speaker in my opinion is not really good its really boring

创建者 Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

创建者 Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

创建者 Nádia N

Mar 6, 2019

Really good, I am just wondering to have more questions inside the exercises.

创建者 Simone P

Jun 13, 2020

Great course. Videos are a little older but other than that it is top notch.

创建者 Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

创建者 Brent C

Feb 1, 2018

solid overview of the theory of digital marketing from an industry leader.

创建者 LAMIN C

Mar 9, 2025

This was a great course that helped enlightened me of digital marketing.!

创建者 Kshitij V

Jun 9, 2018

In some videos the audio was very low otherwise and excellent experience.

创建者 Sameed B

Jul 9, 2020

A helpful course but should add more practical exercises in the course

创建者 Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.