Name: Market Research and Analysis for Tech Industries
Brand: University of Colorado Boulder
Availability: OnlineOnly
Rating: 4.5 (4 reviews)

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学生对 University of Colorado Boulder 提供的 Market Research and Analysis for Tech Industries 的评价和反馈

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课程概述

Developing a revolutionary design or product or software often becomes an all-consuming pursuit in industry. Yet, many gifted engineers and technologists are eventually bewildered to discover, only too late, that their innovative product is wholly insufficient. A great design accomplishes nothing if it fails to address critical needs and the only means of aligning those is a deep understanding of the consumer or business customer. Fully 94% of executives admit that their organizations fail to truly understand the customer. They are, strategically, running full-steam in complete darkness. This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://hua.dididi.sbs/degrees/me-engineering-management-boulder....

1 - Market Research and Analysis for Tech Industries 的 4 个评论（共 4 个）

创建者 Lesme S

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Jan 31, 2026

I really learned a lot in the Market Research and Analysis for Tech Industries class. The course provided practical insights into consumer behavior and data-driven decision-making in technology markets