Become a highly adaptable negotiator, prepared for sectoral, regional, and technological complexity. This course offers depth in adapting negotiation approaches for complex B2B deals, regulatory environments, cross-cultural nuances (India/USA/Spanish-speaking USA), and the integration of AI and analytics in modern sales. You’ll investigate trending best practices, manage multiple stakeholders, and develop compliance-driven, ethically sound strategies to sustain profitable business relationships even in volatile, uncertain environments.

Market Adaptation and Specialized Negotiation Skills
访问权限由 Coursera Learning Team 提供
您将学到什么
Strengthen negotiation tactics using data, cultural insight, and structured communication.
Adapt messaging to diverse stakeholders for faster consensus.
Use AI, analytics, and digital tools to manage complex sales cycles.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
This module prepares you to excel in complex B2B sales environments where cycles are longer, deals are larger, and multiple stakeholders and compliance demands frequently raise the bar. You’ll master practical strategies for prioritizing prospects, nurturing engagement over time, and navigating internal politics. Leveraging CRM analytics, you’ll learn to time negotiations effectively and build winning coalitions among decision-makers. By the end, you’ll turn challenging, extended sales cycles into closed deals and stronger, long-term client partnerships.
涵盖的内容
9个视频2篇阅读材料2个作业
Gain a decisive edge in global business with the cultural fluency essential for successful, high-impact negotiations. This module teaches you to master the nuanced etiquette, language, and behaviors vital for closing deals across Indian, American, and Hispanic markets. Build empathy and adaptability, learn to bridge communication gaps, and harness technology for multilingual negotiations. Whether you’re leading negotiations or supporting international teams, you’ll be equipped to turn cultural differences into powerful opportunities for value creation and lasting partnership.
涵盖的内容
7个视频2篇阅读材料2个作业
Stay ahead of the sales curve by mastering the emerging technologies, trends, and remote dynamics shaping today’s most successful negotiation strategies. In this module, you’ll learn to harness AI and analytics for sharper insights, employ digital platforms for seamless negotiation, and adapt for remote and hybrid deal-making across global teams. Build the confidence to innovate, maintain trust, and deliver results at any distance, using the latest tools to drive faster, smarter, and more inclusive sales agreements.
涵盖的内容
8个视频2篇阅读材料2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

提供方
人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
从 Business 浏览更多内容

LearnQuest

University of Pennsylvania
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。





