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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,261 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

351 - Management of Fashion and Luxury Companies 的 375 个评论(共 1,486 个)

创建者 武利鑫

Apr 7, 2016

As a marketing student, I think teachers speach very useful and fantastical . I learn about a lot of company about luxury and fashion strategy.

创建者 Isabela N D N

Nov 2, 2015

Excellent course! Congratulations to everyone involved in this project. Hope to engage in other courses from Bocconi and SDA Bocconi and Mafash.

创建者 pradyum a

May 16, 2020

very informative and amazing course lots of knowledge will be gained by the student and perception towards market and brands will change a lot.

创建者 Gilberto B

Nov 11, 2017

Excellent course. Comprehensive lessons, Good samples, interesting complementary material and interviews with relevant players in the industry.

创建者 彭志文

Dec 27, 2016

it provides a comprehensive angle of clothing and luxury industry as well as relevant marketing strategy in the present financial circumstance.

创建者 Luis G

Aug 3, 2022

Muy interesante curso, que introduce a conceptos tanto generales sobre management y marketing, como concretos del sector de la moda y el lujo.

创建者 Natasha L

May 5, 2020

Great Basics for Luxury Business. I just wished they could update since is from early 2010. But is super applicable if you are in the industry

创建者 Alessandro M

May 4, 2020

This course provided new perspectives and a wider range of new skills very useful for my future in the luxury and fashion business management.

创建者 Hugo C N d C

Sep 23, 2019

Very interesting and deep dive into the world of fashion for anyone that has even a small interest in the industry. Certainly worth your time!

创建者 Aditi B

Apr 20, 2021

The course was introductory but filled my mind with immense knowledge. The lectures were interesting, comprehensive, and easy to understand.

创建者 Carolina T

Jun 8, 2020

Curso excelente, com ótima apresentação dos conceitos abordados e diversos exemplos que elucidam dúvidas durante o período de aprendizagem.

创建者 Anna N

Apr 13, 2020

Great speakers, good involvement, detailed topics, and not an easy tests to be honest, but I loved it from the beginning. Highly recommend!

创建者 Kingsley

Jun 18, 2016

It is a very inspiring online course I took. It is not only about Fashion and Luxury management, but a diversified way of the future world.

创建者 Mhd H E

Jun 4, 2016

I have learned a lot from this course. Highly recommended for any one works in the commercial department of any fashion and luxury company.

创建者 Go W G

Nov 8, 2015

Excellent. It is very comprehensible even for someone who is completely new to fashion industry. Will be very interested in specialization.

创建者 Tsolaye K

Nov 11, 2021

Loved it. Expanded my knowledge a great deal. Thought me things I didn't even know existed. Awesome teachers and loved their explanations.

创建者 JENY B

Nov 15, 2020

I am infinitely grateful for the content provided in the course. It has been enriching and quite deep for the learning time. Thanks again.

创建者 Naainesh B

Jun 10, 2020

i enjoyed this course as it gave me in depth insight knowledge about how the luxury brands functions and how the fashion brands fucntions.

创建者 Marta C

Apr 20, 2020

I suggest this course to understand how the fashion system works and improve your skills about management of fashion and luxury companies.

创建者 Olga D

Jan 20, 2016

I would recommend this course both for people without any experience in fashion and with some experience. It's very interesting to follow.

创建者 Maria D M S

Aug 24, 2022

This course is amazing, I hope I can get into this amazing world & industry soon. The topics and the interviews were the best ones for me

创建者 Yulia G

Aug 4, 2020

Thank you for such an informative and fascinating course! I have learned a lot through it and will recommend this to my friends for sure!

创建者 Abeer D

May 6, 2017

Great professors. Tons of exclusive material. Especially enjoyed interviews with industry professionals. Really learned a lot. Thank you!

创建者 Cynthia A

Sep 4, 2019

This wonderful course has a lot of extremely useful information, is very well explained and has very good material and quality teachers.

创建者 Emma S

Oct 29, 2015

Very good course, sad its finished. Good level of content aimed at a business professional interested in the fashion and luxury segment.