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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,474 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

MH

Sep 26, 2020

The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

276 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 300 个评论（共 540 个）

创建者 Arslan A R

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Jun 2, 2019

Great Course full of marketing information.

创建者 Mariana S

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Jun 2, 2020

Great course! I learned a lot, thank you!!

创建者 Shushan G

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Apr 27, 2020

Highly informative and interesting course!

创建者 nora

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Dec 16, 2018

The course was very helpful and beneficial

创建者 Y F

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Sep 22, 2021

Nice experience and the teacher is great!

创建者 Damian I

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Jul 29, 2021

An expose on the current marketing trends

创建者 Vibol M

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Dec 17, 2017

Very useful module. Improve my knowledge.

创建者 precious n

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Jun 17, 2022

Thank you prof. Eda sayin and her team!

创建者 Ali A

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Jun 6, 2017

I love this course, its very insightful!

创建者 Savitri V M

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Jan 17, 2026

This course is very helful to everyone.

创建者 Vinayak C

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Apr 1, 2021

good course very esay to to undrerstand

创建者 Lindele M

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Aug 18, 2020

Very informative and highly recommended

创建者 Dr. S R

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Jun 10, 2025

Great learning with wonderful insights

创建者 Rhoda O B

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May 4, 2023

i have really learnt a lot . thank you

创建者 Oluwatosin A

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Jun 17, 2022

Short, precise, practical and detailed

创建者 Faris N A

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Aug 15, 2020

Terimakasih banyak, sangat bermanfaat.

创建者 DEAR J

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Sep 26, 2022

great insights and educational tools

创建者 Soumyajit R

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Dec 15, 2020

very informative and practical course

创建者 SANTHOSH K V

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Oct 13, 2020

I have learned a lot, thanks coursera

创建者 Maribel N B

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Sep 5, 2022

Thank you so much for the learnings!

创建者 Ahmed B

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Jan 19, 2020

excellent course & excellent trainer

创建者 Vinitt J

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Oct 14, 2019

wonderful content and teaching style

创建者 Angela B M

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Aug 7, 2020

Its the perfect introductory course

创建者 ROHIT K

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Oct 19, 2024

I gain more knowledge as aspected.

创建者 Wojciech C

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Apr 3, 2021

Amazing course, totally achievable