Stand out in today’s fast-moving hospitality industry with the power of modern Hotel Marketing. This beginner-friendly hotel digital marketing course is designed to help learners build practical hotel marketing skills, design social media strategy, and manage online branding, and guest engagement to drive bookings and business growth.

Hotel Digital Marketing and Social Media Strategy
本课程是多个项目的一部分。


位教师:João Freitas
访问权限由 Coursera Learning Team 提供
3,326 人已注册
您将学到什么
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
您将获得的技能
- Digital Marketing Campaigns
- Web Analytics and SEO
- Social Media Marketing
- Social Media Management
- Search Engine Optimization
- Social Media Content
- Storytelling
- Social Media Analytics
- Hospitality Management
- User Feedback
- Digital Marketing
- Marketing
- Guest Relations
- Content Creation
- Social Media
- Hotels and Accommodations
- Social Media Strategy
- Hospitality
您将学习的工具
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
获得职业证书
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人们为什么选择 Coursera 来帮助自己实现职业发展

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学生评论
- 5 stars
56.52%
- 4 stars
13.04%
- 3 stars
8.69%
- 2 stars
0%
- 1 star
21.73%
显示 3/23 个
已于 Aug 24, 2024审阅
Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape
已于 Nov 27, 2024审阅
This course is with rich knowledge, easy to understand with easy access to the course.
已于 Oct 25, 2024审阅
The content of the course was very good and very useful
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