Foundations of Neuroscience

Foundations of Neuroscience

本课程是 Neuromarketing 专项课程的一部分

位教师：Ian McCulloh

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5个模块

深入了解一个主题并学习基础知识。

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2 周完成

在 10 小时一周

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5个模块

深入了解一个主题并学习基础知识。

39 条评论

中级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Understand neural anatomy, key brain regions, and their roles in influence, persuasion, sensory perception, and executive function.
Analyze sensory systems and perception phenomena, including top-down and bottom-up processing, with applications to influence campaigns.
Examine memory processes such as declarative, procedural, and priming, and their role in cognitive tasks like engagement, attention, and workload.
Evaluate emotional processing and decision-making theories, comparing System 1 and System 2 responses using neuroscience measurement techniques.

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作业

12 项作业

授课语言：英语（English）

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本课程是 Neuromarketing 专项课程专项课程的一部分

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该课程共有5个模块

The course "Foundations of Neuroscience" delves into the neural and biological foundations of influence and persuasion, providing a comprehensive understanding of how the brain processes sensory, emotional, and cognitive information. You will explore key brain regions and their role in decision-making, memory, attention, and emotion, essential for effective communication strategies. By gaining hands-on experience with neuroscience measurement techniques, you will learn to assess the impact of influence campaigns through implicit and explicit methods.

What sets this course apart is its focus on bridging neuroscience with practical applications in neuromarketing. By studying real-world case studies, you will gain the skills to evaluate and design more effective influence strategies. Whether you're in marketing, advertising, or behavioral science, this course equips you with the knowledge to better understand consumer behavior and tailor marketing efforts for maximum impact. You'll leave with a deep understanding of how to apply cutting-edge neuroscience principles to real-world influence campaigns, making this course a unique and invaluable resource for anyone in the field.

This course explores the neural and biological foundations of influence and persuasion, focusing on key brain regions, sensory systems, and emotional processing. Learners will examine cognitive processes like attention, memory, and decision-making, and how these relate to persuasive communication. The course also covers the role of sensory perception phenomena and the impact of emotional responses on behavior. Learners will gain practical skills in evaluating influence campaigns using neuroscience measurement techniques. Through case studies and hands-on assessments, students will apply these insights to real-world scenarios.

涵盖的内容

2篇阅读材料1个插件

This module will explore neural anatomy and brain function. Specific attention is focused on the pre-frontal cortex responsible for executive function. This module requires more memorization than other modules in the course, but is necessary to develop fluency of brain anatomy and functions so that future modules are more effective.

涵盖的内容

6个视频3篇阅读材料3个作业

6个视频总计63分钟

Neuromarketing 13分钟
Brain Cells 5分钟
Brain Anatomy 11分钟
Frontal Cortex 7分钟
Neural Anatomy - Social Influence - Part 1 16分钟
Neural Anatomy - Social Influence - Part 2 10分钟

3篇阅读材料总计60分钟

Reading References 10分钟
Reading References 10分钟
Self-Reflective Reading: Exploring the Social Brain: Neural Connections, Support, and Behavior 40分钟

3个作业总计90分钟

The Mind Behind Marketing: Exploring Neuromarketing and Brain Anatomy 15分钟
Mind Matters: The Frontal Cortex and Social Influence 15分钟
Neural Anatomy 60分钟

This module provides an overview of perception and cognition. Key theories will include top-down and bottom-up processing. The module will emphasize visual, auditory, and olfactory processing in the brain and its relation to influence and attention.

涵盖的内容

5个视频1篇阅读材料3个作业

5个视频总计37分钟

Sensation and Perception 5分钟
Visual System 11分钟
Auditory System 8分钟
Olfactory System 6分钟
Taste 7分钟

1篇阅读材料总计60分钟

Reading References 60分钟

3个作业总计90分钟

Seeing the World: An Introduction to Sensation and Perception 15分钟
The Senses: Exploring Hearing, Smell, and Taste 15分钟
Sensation and Perception 60分钟

This module delves into the intricacies of human information processing and its role in influence. Learners will explore core cognitive processes—attention, engagement, working memory, and workload—while distinguishing between implicit and explicit measurement methods.

涵盖的内容

5个视频1篇阅读材料3个作业

5个视频总计49分钟

Information Processing, Attention, and Memory 10分钟
Top-Down Attention 7分钟
Bottom-Up Attention 6分钟
Attention Bias and Measurement 8分钟
Memory 18分钟

1篇阅读材料总计100分钟

Reading References 100分钟

3个作业总计90分钟

Understanding Human Cognition: From Information Processing to Memory 15分钟
The Essentials of Learning: Attention, Memory, and Beyond 15分钟
Memory 60分钟

In this module, you'll explore the brain structures that support different memory processes. You'll also dive into topics like declarative and non-declarative memory, procedural memory, and priming, along with an introduction to how encoding and retrieval work.