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University of London

Corporate Strategy

Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

状态:New Business Development
状态:Corporate Strategy
初级课程小时

精选评论

AA

5.0评论日期:Nov 24, 2025

A well-structured course that clearly explains strategic frameworks and competitive analysis. Practical, concise, and highly useful for improving real-world decision-making.

MM

5.0评论日期:Nov 29, 2022

The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!

AS

5.0评论日期:Nov 10, 2023

I would really like to thank Mr. Vanneste for explaining everything in easy way. This course has really helped me with the better understanding of the Strategies which are used by the Corporate HQs

MO

5.0评论日期:Oct 2, 2025

I really enjoyed this course , it’s clear, well-structured, and engaging throughout. Complex strategy concepts are explained concisely, with valuable learning outcomes I can apply in practice.

DS

5.0评论日期:Feb 21, 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

AB

5.0评论日期:Jul 26, 2020

Very useful course to understand corporate strategy, identify portfolio and its diversification, divestiture. Learnt good theories with real examples. This would be very useful for my career.

JM

5.0评论日期:Jul 15, 2019

Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.

DS

5.0评论日期:Oct 19, 2022

F​antastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.

MK

5.0评论日期:Mar 19, 2025

A comprehensive and engaging Corporate Strategy course that significantly enhanced my understanding of strategic decision-making and business analysis. Highly recommended!

MK

5.0评论日期:Apr 16, 2020

This was a great refresher and explained the basics of Corporate Strategy in very easy to understand and enjoyable manner. In nutshell,the course in very logical and serving its purpose fully.

FK

5.0评论日期:Apr 18, 2025

I have learn new approach of growth share matrix alternative to BCG matrix which I traditionally accustomed to and which solve the limitation of BCG matrix - I will try it.

MT

5.0评论日期:Dec 17, 2020

This course can give the corporate business knowledge to us. After attending the course, I knew the connection of multi business nature and idea of diversification. Thanks.

所有审阅

显示:20/764

thierry lestable
4.0
评论日期:Nov 8, 2020
Florencia Franca
5.0
评论日期:Feb 21, 2018
Chia Tsay
5.0
评论日期:Feb 19, 2018
Karen Ingraham
5.0
评论日期:Mar 22, 2018
Hendi Aviano
5.0
评论日期:May 26, 2020
mohammadimran khankhattak
5.0
评论日期:Apr 17, 2020
Aashina Sawarkar
5.0
评论日期:Nov 11, 2023
Abhisek Barik
5.0
评论日期:Jul 27, 2020
Jessica Meunier
5.0
评论日期:Jul 16, 2019
Mohamed Daoud
5.0
评论日期:Feb 15, 2018
Ramanathan Jagadeesh
5.0
评论日期:May 16, 2020
wei wei
5.0
评论日期:Feb 16, 2018
Othman Ga'far
5.0
评论日期:Nov 9, 2023
frank siravich
5.0
评论日期:Aug 6, 2022
Anurag Bordoloi
1.0
评论日期:Mar 9, 2021
Onella Aquino
5.0
评论日期:Mar 2, 2023
Aditi Dipak
5.0
评论日期:Apr 21, 2020
Deleted Account
5.0
评论日期:Nov 17, 2023
Subrata Hazra Chowdhury
5.0
评论日期:Feb 19, 2018
Dean Speer
5.0
评论日期:Feb 22, 2018