Product Management Fundamentals

本课程是 Xbox Product Manager 专业证书的一部分

位教师：Xbox

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6,045 人已注册

5个模块

深入了解一个主题并学习基础知识。

35 条评论

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2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

35 条评论

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将获得的技能

要了解的详细信息

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作业

20 项作业

授课语言：英语（English）

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本课程是 Xbox Product Manager 专业证书专项课程的一部分

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该课程共有5个模块

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.

By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

涵盖的内容

11个视频5篇阅读材料4个作业1个讨论话题

11个视频总计50分钟

Welcome to Xbox product manager professional certificate 3分钟
The product management journey begins 6分钟
A day in the life of a product manager 2分钟
Day in the life: Monty Hernandez 5分钟
The product manager's impact on the bottom line 7分钟
The product manager's skill set 2分钟
Choosing your tools for success 6分钟
The product manager's superpowers 6分钟
How to set yourself up for success 5分钟
Popular PM frameworks 6分钟
Agile vs. Waterfall 2分钟

5篇阅读材料总计70分钟

Essential skills and knowledge 10分钟
Kanban, Scrum, and Waterfall 10分钟
Essential skills for successful product managers 10分钟
Navigating tools and technologies 10分钟
Choosing the right methodology for your product 30分钟

4个作业总计90分钟

Product management methodologies 30分钟
Activity: Guiding the development of a sleep tracking app 30分钟
Assessing the core responsibilities and skills of a product manager 15分钟
Responsibilities of a product manager 15分钟

1个讨论话题总计10分钟

Reflect on your own experiences working on projects or teams 10分钟

By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.

涵盖的内容

8个视频4篇阅读材料4个作业

8个视频总计40分钟

Unveiling market needs 2分钟
Mastering market research techniques 6分钟
The art of competitive analysis 6分钟
Translating insights into action 6分钟
Designing effective surveys 6分钟
Choosing the right tools for the job 5分钟
How product managers use data to drive decisions 6分钟
Navigating the sea of information 2分钟

4篇阅读材料总计40分钟

Surveys, interviews, and focus groups 10分钟
A Framework for competitive intelligence 10分钟
Exploring diverse market research methods 10分钟
Data-driven product management 10分钟

4个作业总计110分钟

Applying market research and competitive analysis 30分钟
Activity: Crafting a winning strategy for sweet dreams 50分钟
Evaluating market research techniques 15分钟
Methods for collecting and analyzing market data 15分钟

By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

涵盖的内容

7个视频6篇阅读材料4个作业

7个视频总计30分钟

The product development life cycle 2分钟
Exploring the stages of product development 6分钟
Minimize risk, maximize success 6分钟
Cross-functional collaboration 6分钟
Continuous improvement and iteration 2分钟
Managing product development tools and techniques 5分钟
Navigating challenges with confidence 2分钟

6篇阅读材料总计60分钟

Ideation, design, development, launch 10分钟
Managing a mature product 10分钟
Effective testing checklists 10分钟
A product manager's checklist 10分钟
Lessons from product development challenges 10分钟
Risk management in product development 10分钟

4个作业总计120分钟

Identifying and mitigating risks in product development 30分钟
Activity: Exploring the sleep market landscape 60分钟
Stages and challenges of the product development life cycle 15分钟
Key activities and deliverables in the product development life cycle 15分钟

By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

涵盖的内容

8个视频7篇阅读材料4个作业

8个视频总计38分钟

The power of a product vision 2分钟
Defining a product vision 6分钟
Communicating your product's unique benefits 7分钟
Aligning product strategy with business goals 6分钟
From strategy to execution 2分钟
The art of the value proposition 6分钟
SWOT Analysis Explained 6分钟
Your product's x-ray vision 2分钟

7篇阅读材料总计70分钟

Crafting a compelling product vision 10分钟
Understanding product vision ownership 10分钟
SWOT analysis and Porter's Five Forces 10分钟
The strategic compass 10分钟
Beyond features and benefits 10分钟
Your product's elevator pitch 10分钟
Strategic frameworks for product managers 10分钟

4个作业总计120分钟

Activity: Guiding your smart sleep solution to market 60分钟
Product vision and value proposition 30分钟
Defining and applying product vision 15分钟
Creating effective value propositions 15分钟

By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.