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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,415 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

2451 - Introduction to Marketing 的 2475 个评论（共 2,552 个）

创建者 INGALE M K

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Aug 20, 2023

great learning

创建者 Shang Y

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May 18, 2022

Great overall.

创建者 Mahmoud A S M

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Jan 1, 2022

hhhhujjuuuuuu

创建者 Manny L

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Jul 17, 2020

Solid course.

创建者 Benjamin

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Sep 1, 2017

Good content.

创建者 Danny T

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Aug 17, 2017

Great insight

创建者 Blake W

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Mar 20, 2017

Great course!

创建者 Oladele I

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Dec 6, 2017

Great course

创建者 Ester M

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Oct 14, 2017

Great course

创建者 Alois M

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Oct 1, 2017

Interesting

创建者 Uche N

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Apr 6, 2016

Nice course

创建者 Pablo S

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Sep 2, 2017

very good!

创建者 Garik K

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Feb 28, 2016

Thank you!

创建者 HELMY M H A

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Oct 25, 2016

thank you

创建者 Lokesh N

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Feb 25, 2017

NO PDF

创建者 pradyumn p

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Jun 24, 2025

good

创建者 Sri N K

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Aug 5, 2021

good

创建者 Shraddha B

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Aug 6, 2020

Good

创建者 Vanishri

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Jul 3, 2020

good

创建者 J B V S K

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Apr 16, 2019

Good

创建者 T.Sai N B

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Nov 5, 2015

good

创建者 Aryan S

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Sep 7, 2024

No

创建者 Mustapha N

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Aug 2, 2020

F

创建者 Catherine P

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Apr 11, 2016

P

创建者 Frances W

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Mar 14, 2017

Would have liked there to be more Q&As throughout the course videos. Really helps students learn/grasp content when interacting with it (via multiple choice, not just rhetorical questions) as we go. The video also looses a lot of its purpose when it's only a close-up of the professors. Being able to see the professors and personalizing the message it is great, but I think there could have been more supporting content (e.g. drawing on screen, pointing, diagrams etc.). Also, whenever there was a link on the video (like the youtube link in Prof. Bell's section), it was not a clickable link. Would have also liked to see what questions I got right/wrong on the quizes and exams so that I could learn from them.