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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,415 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

2401 - Introduction to Marketing 的 2425 个评论（共 2,552 个）

创建者 Mohamed O E

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Oct 8, 2019

Fantastic course, i have learned a lot

创建者 Gabriel F

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May 13, 2016

Good contents, tests are well designed

创建者 Stephen D

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May 27, 2020

Very well explained. I learned a lot.

创建者 Sanket A

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Mar 18, 2020

Highly Recommended and useful course.

创建者 Pascal J

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Oct 3, 2017

Great course with real life examples!

创建者 pranay c

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Jan 13, 2016

Very Helpful To revise all the topics

创建者 Varun H

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Jun 6, 2020

Good introduction to basic marketing

创建者 Kevin P

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Apr 2, 2020

Tough course for me. Yet informative

创建者 M

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Jan 13, 2020

More assignments and quizzes needed.

创建者 Agastya

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May 27, 2017

Missing more future facing concepts?

创建者 Augusto P B

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Mar 6, 2017

Excellent introduction to Marketing

创建者 Brennen C

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Nov 30, 2018

Pretty good course, challenged me

创建者 Kimberly B

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Aug 20, 2017

Great overview - I learned a lot!

创建者 Nato C

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Sep 1, 2016

Very interesting and informative!

创建者 Sana A

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May 5, 2016

It's a great foundational course.

创建者 Kunwar M

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May 17, 2020

GREAT COURSE TO CLEAR YOU BASICS

创建者 Shady R K

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Nov 3, 2017

nice course and nice instructors

创建者 Deleted A

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Jul 8, 2017

Excellent course for a beginner.

创建者 Maitrey M

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Apr 23, 2016

I wish there were more examples.

创建者 Nicholas R

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Dec 30, 2019

Some of the examples are dated.

创建者 John B

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Nov 16, 2019

Nice introduction to marketing

创建者 Ahmed E

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Mar 16, 2022

very very professional course

创建者 Melvin M B

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Jun 10, 2020

Great Professors and Lessons.

创建者 Aeruginosa

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Oct 3, 2016

Really useful and interesting

创建者 SURYANSH P

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Nov 12, 2020

I really enjoyed this course