Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,415 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

2376 - Introduction to Marketing 的 2400 个评论（共 2,552 个）

创建者 VidDoxx

•

Mar 12, 2017

awesome but make sure that the lectures are readeable

创建者 Ashley E

•

May 17, 2020

it was a bit of a challenge but I made it thank god.

创建者 Bhaskar A V

•

Apr 23, 2020

Course is good to understand marketing fundamentals.

创建者 Piyachart C

•

Jun 18, 2023

Good course, Fulfill Marketing knowledge from zero.

创建者 Aditya A

•

Aug 27, 2023

very insightful. It was a fun learning experience

创建者 Mahabub A R

•

Jul 13, 2023

Always something new and unknown things to learn!

创建者 Nienke T

•

Aug 4, 2017

Interesting material and entertaining professors!

创建者 Houari B

•

Dec 19, 2016

I have learnt a lot from this course, thank you.

创建者 Tsai A

•

Apr 2, 2016

The explanation is clear and easy to understand.

创建者 Patricio A

•

Aug 24, 2017

No pdf presentations to accompany the videos!!

创建者 Francisco T L

•

Sep 7, 2024

Good enough for an introduction to Marketing.

创建者 Valeria E

•

Nov 25, 2020

Professors Raju part was kind of less active

创建者 RAJA M N

•

Dec 26, 2019

It is really a perfect course for beginners

创建者 Lee W B I

•

Mar 21, 2016

Good teaching and use of relevant examples.

创建者 Mark A U

•

Feb 9, 2016

very informative course. I Highly recommen

创建者 Matteo S

•

Mar 15, 2018

great awesome incredible. Loved prof Kahn.

创建者 VEMASANI C T

•

Apr 1, 2020

Good course with a touch of practicality.

创建者 GURU C E

•

Oct 28, 2018

Please update the course latest examples.

创建者 Blair E S

•

Sep 26, 2019

Fun, interactive and thorough. Thank you

创建者 Deleted A

•

Apr 18, 2016

I learnt so much to benefit my business!

创建者 Mohammed L

•

May 10, 2021

professional professors , thank you lot

创建者 Kadiatou B

•

Oct 4, 2020

Module 3 was too long, should be split.

创建者 Ntsako F N

•

Jul 13, 2016

Very insightful and interesting course.

创建者 Hari B

•

Oct 3, 2024

Videos were kind of hard to understand

创建者 Hesham m s

•

Jan 12, 2023

i learned a lot about Market technique