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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,415 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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2351 - Introduction to Marketing 的 2375 个评论(共 2,552 个)

创建者 Lukshyaraj S

May 4, 2020

beautifully explained non detailed course with vivid explanations

创建者 Cherag B

Mar 31, 2019

The test had a few very specific questions - but overall great !

创建者 Malende S

Dec 11, 2017

some quizzes where quite difficult but learnt a lot from course

创建者 Lungisa S

May 24, 2022

This was exceptional course! I'm greatful for the opportunity.

创建者 rebecca

Sep 12, 2019

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

创建者 Kat

Aug 25, 2017

Overall great information and easily understood presentations.

创建者 Sarah E

Jun 5, 2017

Could have used more examples to drive home conceptual points.

创建者 Abhishek M

Dec 28, 2015

The course is good and it covers various aspects of marketing.

创建者 Yoshi F T

Mar 7, 2019

It has been possible to learn a basic framework of Marketing.

创建者 AKSHAI R J

Jul 19, 2025

ITS VERY USEFUL AND VERY HELP FULL FOR UPCOMING GENERATIONS

创建者 Nicholas J N

Jan 14, 2022

Kind of boring but very informative and obviously important

创建者 Deleted A

Jan 3, 2021

Material was well-presented and concepts clearly explained.

创建者 Matilda M

Jul 29, 2018

Great overview, easy to understand without prior knowledge.

创建者 Alan M

Oct 16, 2022

More interactive quizzes and illustrations would be great

创建者 Lauren R

Jul 30, 2020

Examples could get refreshed, otherwise great instruction.

创建者 Tanchanok C

Apr 25, 2020

It’s really useful. I’m happy to be part of this course.

创建者 shikhar p

Apr 22, 2019

good quality ,great insights for people new to marketing

创建者 Josh S

Jun 29, 2018

It's a succinct course in basic principles or marketing.

创建者 Carlos E P

Mar 28, 2016

Simple but updated course and easy to follow. Thank you!

创建者 Elfi X Z

Apr 29, 2023

It will be great to have the slide deck of the sessions

创建者 Gerard O

Apr 27, 2020

Slightly confusing at times, but extremely educational.

创建者 Sarah A

Feb 22, 2020

A great course it was interesting and i had so much fun

创建者 Thiện N Đ

Apr 22, 2018

Good for newbie like me. More acknowledge for everyone.

创建者 Yuliya C

Feb 27, 2019

interesting course, but some information was outdated.

创建者 Pradeep J

Feb 21, 2016

An excellent course that is original and contemporary.