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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,415 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

2501 - Introduction to Marketing 的 2525 个评论(共 2,552 个)

创建者 Shaun

Mar 25, 2025

Good course learned alot, but the quiz sections and final exam is not done at all well. Would also loved to see some readings.

创建者 Ricardo R

Jun 9, 2020

Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há

创建者 Akarsh M

May 16, 2020

I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course

创建者 David B

Jan 24, 2024

This course is a bit slapdash, and the lack of quizzes after each video makes it hard to prepare for the quizzes.

创建者 Nicole Z D

Jul 17, 2019

It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!

创建者 Guido T

Jan 21, 2016

Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.

创建者 William J

Dec 12, 2015

Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.

创建者 Lai W K L

Jun 8, 2020

The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.

创建者 Yuwei Y

Dec 30, 2017

I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.

创建者 A C

Apr 11, 2016

This course is good for starters. Just wish it had more mentions of live examples to go with the theory

创建者 Radiya A A

Jul 19, 2020

I wish there was a marketing plan for a startup business that I can use it and apply my learning

创建者 Mahamudul H

Jul 3, 2020

The theories are monotonous. It can be made fun using interactive examples and small exercises.

创建者 Taylor P

Jul 13, 2021

Not what I was looking for. Too much of a big picture overview. Looking for more specifics.

创建者 Mayank B

Apr 15, 2017

The course was somewhat disjointed and it would be good to have some notes.

创建者 Trúc N

Mar 18, 2020

It's great to extend your field with extra theories and references ;)

创建者 Roxx S W T

Oct 1, 2025

This Module is long, would have been great to do a quiz in-between

创建者 shiva j

Oct 31, 2018

Good material, but not satisfied with the quality of teaching.

创建者 Oswell D

Oct 16, 2018

Some good points covered. Some presenters better than others.

创建者 Ashish K C

Dec 9, 2019

I was expecting coverage of more fundamentals in the course.

创建者 SUMIN C

Sep 4, 2018

I liked but I hope that it covers more cases before theory

创建者 Akintoye A

Apr 2, 2017

I feel the course could have been more engaging. Thanks

创建者 faraz a

Jul 16, 2018

The course felt a little outdated for the year 2018

创建者 Adriana G

Jun 12, 2018

Videos incompletos, por ende, material incompleto

创建者 Kamala k

Apr 24, 2019

It useful to basic concept of marketing

创建者 Tony F

Dec 15, 2017

too much terminology not much content