Transform raw marketing data into compelling visual stories that drive business decisions. This Short Course was created to help digital marketing professionals accomplish effective data visualization and reporting using Google's powerful Looker Studio platform.

Visualize Marketing Data with Looker Studio
本课程是 Web Analytics & Reporting 专项课程 的一部分

位教师:Hurix Digital
访问权限由 New York State Department of Labor 提供
您将学到什么
Visual data representation turns complex marketing metrics into clear insights that support smarter, faster strategic decisions.
Structured data connections and chart setup ensure consistent, accurate, and reliable reporting across all marketing campaigns.
Strong data sharing and collaboration help teams align quickly on performance trends and optimization opportunities.
Time-series visuals uncover trends hidden in raw tables, enabling proactive and data-driven campaign management.
您将获得的技能
- Business Reporting
- Tableau Software
- Power BI
- Grafana
- Data Sharing
- Performance Reporting
- Key Performance Indicators (KPIs)
- Dashboard
- Stakeholder Communications
- Marketing Analytics
- Data Integration
- Descriptive Analytics
- Data Visualization Software
- Performance Measurement
- Data Storytelling
- Time Series Analysis and Forecasting
- Trend Analysis
- 技能部分已折叠。显示 10 项技能,共 17 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有2个模块
Learners will master the foundational process of connecting marketing data sources to Looker Studio and understanding the platform's interface to prepare for creating professional marketing visualizations.
涵盖的内容
3个视频1篇阅读材料2个作业
Learners will master creating time-series marketing charts with appropriate filters and sharing mechanisms, enabling professional team collaboration and stakeholder communication.
涵盖的内容
3个视频3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

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Google Cloud

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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。





