Using Microsoft Copilot to Understand Your Customer

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位教师： Microsoft

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11 条评论

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2 周完成

在 10 小时一周

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13 项作业

授课语言：英语（English）

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该课程共有4个模块

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Welcome to 'Using Microsoft Copilot to Understand Your Customer'! By enrolling in this course, you are taking the next step to understanding your customer with GenAI. In the first module of this course, we'll learn how to train your Microsoft Copilot GenAI with data. Then we will learn how to analyze customer data with Microsoft Copilot to define your personas, customer segments, and customer insights. And lastly, you will learn how to apply Microsoft Copilot to enhance your targeting efforts across channels. By the end of this module, you will know how to use Microsoft Copilot to better understand your customer. So let's get started!

涵盖的内容

7个视频5篇阅读材料4个作业3个非评分实验室

7个视频总计29分钟

Data for Microsoft Copilot 4分钟
How to Upload Data to Microsoft Copilot 4分钟
Review Microsoft Copilot’s Data Protection Policy 4分钟
Secure Your Data on Microsoft Copilot 4分钟
Train Copilot With Your Data 5分钟
Exploring Copilot's Common Data Upload Scenarios 5分钟
Updating Data Sets in Your Microsoft Copilot Account 3分钟

5篇阅读材料总计50分钟

Review the Course Syllabus 10分钟
How to Get Started with Microsoft Copilot 10分钟
Note on Feature Limitations 10分钟
Uploading Data to Microsoft Copilot 10分钟
Microsoft Copilot's Data Security Guidelines 10分钟

4个作业总计120分钟

How to Upload Data to Microsoft Copilot 30分钟
Demonstrating Data Security with Microsoft Copilot 30分钟
Training Microsoft Copilot with Data 30分钟
Module 1 Quiz: Train Your Microsoft Copilot GenAI with Data 30分钟

3个非评分实验室总计180分钟

Uploading Qualitative Data Sets to Microsoft Copilot 60分钟
Securing Your Data with Microsoft Copilot 60分钟
Entering Large Data Sets Into Copilot GPT 60分钟

In the second module of this course, we'll review how to generate customer personas, customer segments and customer insights with Microsoft Copilot. You will also learn how to use Microsoft Copilot to create reports of your findings to share with your stakeholders.

涵盖的内容

10个视频1篇阅读材料4个作业3个非评分实验室

10个视频总计39分钟

Generate Customer Personas Using Microsoft Copilot 5分钟
Iterate and Set Customer Personas with Microsoft Copilot 3分钟
Categorize New Customers Into Personas 3分钟
Identify Opportunities for New Personas 4分钟
Map Out Your Customer Segments 5分钟
Iterate and Set Your Customer Segments 3分钟
Identify Key Insights for Personas and Segments 4分钟
Create a Slide Showcasing Each Unique Persona 4分钟
Create a Slide Showcasing the Top Two Customer Segments 4分钟
Create a PowerPoint Presentation Showcasing Customer Insights 4分钟

1篇阅读材料总计10分钟

The Importance of Personas in Your Marketing Strategy 10分钟

4个作业总计120分钟

Generating Customer Personas 30分钟
Mapping Your Customer Segments 30分钟
Create Customer Analysis Report 30分钟
Module 2 Quiz: Use Microsoft Copilot’s GenAI to Generate Customer Personas, Segments, and Insights 30分钟

3个非评分实验室总计180分钟

Generate Your Own Customer Personas 60分钟
Map Your Customer Segments 60分钟
Showcase Your Segments 60分钟

In the third module of this course, we'll walk through the exercise of enhancing your targeting efforts across channels with Microsoft Copilot. We'll dive deep into three main aspects: SEO Paid Search, and Social. And we'll utilize the work we did in the last two modules.

涵盖的内容

8个视频2篇阅读材料4个作业2个非评分实验室

8个视频总计31分钟

Audit SEO Keyword Coverage 6分钟
Generate Keywords and Content for SEO 4分钟
Implement Dynamic Audience Targeting 3分钟
Identifying Paid Search Opportunities 3分钟
Creating Personalized and Localized Messaging 4分钟
Audit Customer Sentiment to Analyze Social Media 4分钟
Identifying Top Performing Social Content 3分钟
Personalize Your Social Media Message 3分钟

2篇阅读材料总计20分钟

SEO Best Practices 10分钟
SEM Best Practices 10分钟

4个作业总计120分钟

Optimizing SEO with Microsoft Copilot 30分钟
Optimizing Paid Search with Microsoft Copilot 30分钟
Advanced Strategies for Social Targeting with CoPilot 30分钟
Module 3 Quiz: Enhance your Targeting with Microsoft Copilot’s GenAI 30分钟

2个非评分实验室总计90分钟

Identify new Keywords for SEM purposes. 60分钟
Personalizing Organic Posts 30分钟

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.