In the Digital Marketing Capstone, you will synthesize what you have learned from previous courses to develop a comprehensive digital marketing strategy tailored to real-world business objectives. Over two intensive weeks, students will create, analyze, and refine a data-driven marketing plan that targets a specific audience and is optimized across multiple digital channels. The course emphasizes advanced digital marketing analytics to uncover actionable insights, guiding strategies toward measurable success. Participants will design integrated online advertising campaigns, spanning social media, search, and display channels, and develop customer acquisition and retention tactics aimed at maximizing customer lifetime value. By the end of the course, students will produce a peer-reviewed, professional-quality digital marketing strategy, demonstrating their ability to make data-driven decisions, engage the right audiences, and deliver impactful marketing results. This capstone serves as the final step in the Digital Marketing Specialization, allowing students to showcase their skills and prepare for success in the digital marketing industry.
Digital Marketing Capstone
Digital Marketing Capstone
本课程是 Advanced Digital Marketing 专项课程 的一部分
访问权限由 New York State Department of Labor 提供
您将获得的技能
- Marketing Effectiveness
- Digital Marketing
- Performance Metric
- Marketing Budgets
- Data-Driven Decision-Making
- Social Media Campaigns
- Customer Retention
- Competitive Analysis
- Peer Review
- Customer Analysis
- Marketing Strategies
- Advertising Campaigns
- Marketing Analytics
- Customer Acquisition Management
- 技能部分已折叠。显示 9 项技能，共 14 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
In the first module, you will be introduced to the Digital Marketing Capstone and its objectives. We will briefly review the key concepts covered throughout the Digital Marketing Specialization before transitioning to hands-on projects. These projects are designed to help you create integrated campaigns, optimize customer acquisition and retention strategies, and develop a professional-quality digital marketing plan that demonstrates your expertise across various channels.
涵盖的内容
18篇阅读材料1个作业
In this module, you will advance your digital marketing expertise by analyzing complex data and strategies to uncover actionable insights. You’ll evaluate campaign performance metrics, critique the digital marketing approaches of leading industry players, and apply these learnings to develop innovative strategies for competitive advantage. By combining analytical rigor with strategic creativity, this module will prepare you to tackle real-world challenges and refine your approach to customer engagement and conversions across digital channels.
涵盖的内容
2篇阅读材料1个作业1个讨论话题
This module focuses on creating a comprehensive digital marketing plan that synthesizes learned concepts into actionable strategies. Learners will craft a professional draft, develop customer acquisition and retention proposals, and refine their work through self-assessment and peer feedback.
涵盖的内容
3篇阅读材料2个讨论话题
Welcome to the culminating module of your Digital Marketing Capstone Course, where you will bring together all the knowledge and skills you’ve developed throughout the specialization. This final module focuses on synthesizing strategic insights, designing actionable marketing frameworks, and demonstrating your ability to create a comprehensive, realistic, and impactful digital marketing plan. As you complete this capstone project, you’ll not only solidify your expertise but also showcase your ability to craft strategies that drive customer acquisition, engagement, and retention in the dynamic world of digital marketing.
涵盖的内容
3篇阅读材料1次同伴评审
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