Great ads start with understanding your audience. In this module, you’ll break down the basics of marketing and sales as they apply to paid social media. You’ll then learn to create detailed customer avatars by exploring demographics, behaviors, and psychographics—and learn how to overcome customer objections with messaging that motivates action.

Reach the right people with precision by mastering Facebook’s targeting tools. This module covers interest-based, behavior-based, intent-driven, and lookalike targeting strategies. You’ll also explore how to use the Facebook Ads Library for market research, helping you understand what works in your niche and how to build effective audiences for your eCommerce store.

Unlock the power of persuasive messaging. This module teaches you to write compelling ad copy that hooks viewers, communicates value, and drives conversions. You’ll learn how to avoid common copy mistakes, structure your ads effectively, and craft standout hooks, body text, and calls to action—all tailored for the fast-paced world of eCommerce.

Learn to set up winning ads from the ground up inside Facebook Ads Manager. In this module, you’ll explore a variety of ad formats—from carousel and video to UGC—and discover how to pair the right creative types with your campaign goals. You’ll also design mobile-first creatives optimized for engagement on today’s most-used devices.

Bridge the gap between your marketing funnel and ad performance. This module helps you match your creative and messaging to each stage of the funnel—from awareness to conversion—and shows you how to measure results using key performance indicators. You’ll also learn how to troubleshoot when ads underperform and optimize for better results.

Take your ad production to the next level with user-friendly design tools. This hands-on module guides you through creating static images, carousels, videos, and stop-motion ads using Canva and mobile apps. You'll also learn how to name and organize your assets for easy tracking and consistent branding—ideal for busy eCommerce entrepreneurs and content creators alike.