Search Engine Optimization Course

Search Engine Optimization Course

本课程是 Full Digital Marketing 专项课程的一部分

位教师：LearnKartS

访问权限由 New York State Department of Labor 提供

6个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

6个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Master keyword research, on-page, and off-page SEO strategies.
Optimize website performance and user experience for higher rankings.
Use analytics tools to measure, monitor, and improve SEO success.
Build SEO strategies that boost traffic and long-term visibility.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

66 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Full Digital Marketing 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有6个模块

What if your website appeared on the first page of Google — every single time? This SEO Course gives you the insider playbook to make that happen.

This isn’t just another SEO marketing course — it’s your step-by-step roadmap to mastering how search engines think, what audiences search for, and how to turn clicks into loyal customers. From building your SEO foundations to mastering keyword research, technical setup, and advanced link-building, you’ll learn exactly how to outrank your competitors and grow organically — without spending on ads. Explore on-page and off-page SEO, site audits, Google Analytics, and cutting-edge tools like SEMrush and Moz. Discover how to boost site speed, improve user experience, and adapt to every Google update with confidence. Whether you’re an entrepreneur, marketer, freelancer, or blogger — this course empowers you to dominate search results and drive real business growth. Enroll now and start ranking where it matters most — at the top of search engines.

Learn the fundamentals of SEO, including on-page and off-page SEO, and discover how to conduct keyword research using tools like SEMRush and Mozbar. Gain a strong foundation for building a successful SEO campaign.

涵盖的内容

31个视频14个作业

31个视频总计111分钟

Course Introduction 2分钟
What is SEO And why is it important? 3分钟
Debunking SEO Myths 4分钟
2 elements that make up an SEO Campaign - Onpage/Offpage SEO 2分钟
Need For A Website 4分钟
Technical Terms 3分钟
Basic Requirements 2分钟
Essential Pages Needed 3分钟
What is a Keyword + Understanding The Intent Behind It 2分钟
Short Tail Vs Long Tail Keywords 2分钟
How to access the Google Keyword Planner tool 5分钟
How to find out what keywords your website already appears for - SEMRush 3分钟
How to determine keyword difficulty - Mozbar 4分钟
How to find all the keywords your competitors rank for - SEMRush 4分钟
How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io 4分钟
The importance of keeping your keywords orgranised - Remove irrelevant, duplicate keywords 3分钟
How to validate your keywords using Google Trends 3分钟
SEMRush Introduction 5分钟
SEO Toolkit Overview 7分钟
SEO Dashboard Overview 4分钟
Domain Overview 9分钟
Organic Research 5分钟
Keyword Overview 5分钟
Keyword Magic Tool 4分钟
Backlink Analytics 5分钟
Backlink Audit 2分钟
Site Audit 3分钟
On Page SEO Checker 3分钟
SEO Writing Assistant 3分钟
Topic Research 2分钟
How to Sign up for Semrush 1分钟

14个作业总计165分钟

Checkpoint Quiz 6分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Understand the critical role of content in SEO and learn strategies for creating optimized content. Master link-building techniques, including guest posting and backlink analysis, to boost your website’s authority.

涵盖的内容

36个视频18个作业

36个视频总计111分钟

Importance of Content in SEO 1分钟
Content Generation Ideas - Review The Competition 2分钟
Content Generation Ideas - SEMRush 2分钟
Content Generation Ideas - Industry Related Blogs 2分钟
What to Avoid When Creating Content 2分钟
Importance of Fresh Content in SEO 2分钟
How long should your content be? 4分钟
What is Onpage SEO? 2分钟
The 3 Kings Every Website Has 1分钟
Optimizing For The First King 3分钟
Optimizing For The Second King 3分钟
Optimizing For The Third King 4分钟
Image ALT Tag For SEO 2分钟
What is Internal Linking + How To Add Internal Links On Your Website 3分钟
What is a Backlink and Why are they important 3分钟
What is Anchor Text & Why Does it play a crucial role in Link Building 3分钟
What Anchor types does your website need? 1分钟
What pages should you build backlinks to? 2分钟
Dofollow VS Nofollow links + Real-Time Walk Through Showing 3分钟
How To find Out What Backlinks Your Website Already Has 3分钟
How to Determine What makes a good Backlink 5分钟
A Theoretical Framework on Backlinks 2分钟
Link Building Strategy 1 - Guest Posting 7分钟
Link Building Strategy 2 - Steal Your Competitors Backlinks 3分钟
Link Building Strategy 3 - Forums 3分钟
Link Building Strategy 4 - Resource Pages 3分钟
Link Building Strategy 5 - Broken Links 5分钟
Link Building Strategy 6 - Skyscraper Technique 8分钟
Link Building Strategy 7 - Reverse Image Search 2分钟
Link Building Strategy 8 - Relevant Blog commenting 4分钟
Link Building Strategy 9 - Social Profiles 2分钟
HTTP Vs HTTPS 3分钟
How To Setup Google Search Console 3分钟
How To Set Up A Google Analytics Account & Install The Code 5分钟
What Is Duplicate Content & How To Check Your Website For It 3分钟
What Is A 404 Page And How To Find Them On Your Website 2分钟

18个作业总计207分钟

Checkpoint Quiz 8分钟
Checkpoint Quiz 6分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 6分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 10分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Explore how website speed, user experience (UX), and user behavior metrics impact SEO rankings. Learn how to optimize your website’s performance and improve key metrics like bounce rate and dwell time.

涵盖的内容

12个视频6个作业

12个视频总计35分钟

The Correlation Between Site Speed And Rankings 2分钟
How To Test Your Websites Page Speed 3分钟
Web Hosting And Servers 2分钟
How to Speed Up Your Wordpress Website 2分钟
What Is User Experience (UX) & How To Improve Your Website's US 4分钟
User Metrics That Can Affect Your Rankings - Organic CTR - Part 1 3分钟
User Metrics That Can Affect Your Rankings - Dwell Time - Part 2 3分钟
User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3 3分钟
What Is Negative SEO And How To Identify It 2分钟
Google Panda 4分钟
Google Penguin 4分钟
Google Hummingbird 4分钟

6个作业总计69分钟

Checkpoint Quiz 8分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 6分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Learn how to track your SEO performance using tools like Google Analytics and Search Console. Discover how to conduct SEO audits, monitor backlinks, and continuously improve your strategy for better results.

涵盖的内容

18个视频10个作业

18个视频总计75分钟

How To Keep Track Of All Your Backlinks 4分钟
How Long Does It Take To See Results 2分钟
The 3 Biggest Culprits That Prevent Your Website From Ranking 2分钟
How To Find Out How Much Traffic Your Website Gets 2分钟
How To Find Out What Country Your Traffic Is Coming From 4分钟
How To Find Out What Pages Are The Most Popular On Your Website 6分钟
Events And Conversions 4分钟
Topical Relevancy 3分钟
Tiered Link Building 4分钟
Google AI & Machine Learning 6分钟
What Is an SEO Audit + How Google Works 2分钟
What Tools Can You Use For An SEO Audit? 2分钟
Crawling Your Website - An Overview 4分钟
URLs + 404 Pages + Optimized URLs 6分钟
Page Titles 6分钟
Meta Descriptions 7分钟
Heading Tags (H1 & H2s) 8分钟
Competitors 2分钟

10个作业总计105分钟

Checkpoint Quiz 8分钟
Checkpoint Quiz 6分钟
Checkpoint Quiz 6分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 8分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 9分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Dive deeper into Google Analytics 4 and Search Console to track SEO progress. Learn how to optimize page indexing, fix duplicate content, and resolve indexing issues to enhance your site’s performance.

涵盖的内容

21个视频8个作业

21个视频总计66分钟

Do Keywords In Domain Or Exact Match Domains Matter? 4分钟
URL Folder And Page Names Structures for SEO 3分钟
Google Analytics 4 for SEO 2分钟
Diving A Little Deeper Into Google Analytics 4 3分钟
Demo Of Google Analytics For A Google Website and Custom Reports 7分钟
How To Use The Google Search Console and Google Analytics Together 4分钟
Disclaimer: In Case You Don't Have A Website Yet 1分钟
Setting Up Your Google Search Console for SEO 3分钟
Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO 4分钟
Submitting New URLs and Checking For Page Status And Indexing For SEO 3分钟
What If Your Page Doesn't Get Indexed By Google 4分钟
Where Your Pages Are Ranking And Page/Query Performance In SEO 3分钟
User Experience Section Of Google Search Console 2分钟
Google Core Web Vitals For SEO 4分钟
Google Search Console Exercise 1分钟
Google Search Console Exercise - Answer 3分钟
Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate 6分钟
Finding Pages to Improve or Delete By Using The Google Search Console 2分钟
Identifying And Getting Rid of Bad Pages 2分钟
Ways To Find Duplicate Content 2分钟
Finding Duplicate Content Within Your Pages 3分钟

8个作业总计120分钟

Checkpoint Quiz 30分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Master advanced link-building strategies such as acquiring .edu links and optimizing for local SEO. Learn how to rank higher in local search results and use local business directories to attract nearby customers.

涵盖的内容

23个视频10个作业

23个视频总计56分钟

Introduction to .edu link, And Which Are Good and Bad 3分钟
How To Get Edu Links With Internships 2分钟
How To Get Edu Links With Scholarship 3分钟
Edu Link Exercise 1分钟
Edu Link Exercise - Answer 3分钟
Linkable Asset For SEO To Make Your Link Building Easier 5分钟
Link-Begging Script Example You Can Use To Get Links For SEO 3分钟
How To Get Backlinks for SEO From Events 2分钟
How To Use Events To Build Links 3分钟
RadioGuestList For Link Building 3分钟
HARO For Link Building And Publicity 2分钟
LinkBuilding Exercise 1分钟
LinkBuilding Exercise - Answer 3分钟
Introduction to Link Building With Memes 2分钟
How To Begin Finding Viral Memes To Post On Your Social Media 3分钟
How To Create Your Own Image Memes In Minutes And For Free 2分钟
How To Create Your Own Gifs To Go Viral 3分钟
Introduction To Local SEO for Inbound Marketing 2分钟
Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer 3分钟
How To Get On The Google Map SEO search results 3分钟
Ranking For Local SEO Searches Through Local Business Listing Directories 3分钟
Last Words On Local SEO and Doing Local SEO Anywhere Else In The World 2分钟
Summary 1分钟