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Microsoft

Market Research and Competitive Analysis

Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs. By the end of the course, you will be able to: -* Collect and analyze market data to identify product gaps and opportunities. *Conduct thorough competitive analysis to gain insights into competitors' strategies. *Complete a final project that explains the ability to conduct market research and competitive analysis. -Apply B2B market research methodologies using Microsoft tools -Analyze enterprise customer needs and market trends A Microsoft 365 license or free trial is needed to complete the course activities.

状态:Product Management
状态:Market Analysis
初级课程小时

精选评论

CS

5.0评论日期:Sep 17, 2025

Excellent course with foundational skills that can be applied to current market evolving landscape!

所有审阅

显示:9/9

Ian Houser
2.0
评论日期:Jul 26, 2025
Hans Kuepper
2.0
评论日期:Feb 9, 2026
Cesar Schmitd
5.0
评论日期:Sep 18, 2025
Christian Rojas Velazquez
5.0
评论日期:Feb 14, 2026
Aniket Roy
5.0
评论日期:Jul 18, 2025
Ying Ying Lu
5.0
评论日期:Nov 17, 2025
Ravi Jadhav
4.0
评论日期:Feb 23, 2026
Muskan Yadav
3.0
评论日期:Jan 19, 2026
Maria Tikmanidi
1.0
评论日期:Nov 7, 2025