Master Marketing Strategy: Analyze, Design & Evaluate

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程的一部分

位教师：EDUCBA

访问权限由 New York State Department of Labor 提供

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

19 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs.

The course emphasizes brand development—covering equity, identity, awareness, and trust—while also applying analytical tools like SWOT, PESTLE, and Geo Assessment to evaluate environments effectively. Learners will design impactful digital and tangible campaigns, allocate budgets strategically, and assess outcomes through evaluation and impact analysis. By the end of this course, participants will be able to analyze brand value, design customer-centric strategies, and evaluate marketing performance for sustainable growth.

This module introduces the foundations of marketing strategy, including corporate vision, mission, and structured frameworks. Learners gain insights into functional and technology solutions that align organizational goals with customer value.

涵盖的内容

9个视频4个作业

9个视频总计74分钟

Intro to Course 7分钟
Intro to Marketing 12分钟
Course Overview 6分钟
Vision and Mission Statement 10分钟
IRIC Nileposts 6分钟
Force Multiple 9分钟
Transformation Suite 9分钟
Functional Solutions 6分钟
Technology Solutions 8分钟

4个作业总计60分钟

Graded-Foundations of Marketing & Strategy 30分钟
Course Introduction and Marketing Basics 10分钟
Vision, Mission, and Core Frameworks 10分钟
Business and Functional Solutions 10分钟

This module focuses on setting clear marketing objectives and building insights through structured observations, marketing initiatives, and the Brand Matrix to strengthen brand positioning.

涵盖的内容

6个视频3个作业

This module explores brand equity, identity, awareness, and customer experience to build trust, differentiation, and long-term brand value in competitive markets.

涵盖的内容

4个视频4个作业

4个视频总计34分钟

Brand Pedigree-Equity-Valuation 8分钟
Brand Identity-Image-Awareness 8分钟
Brand Cognizance Visualization Appreciation 8分钟
Brand Experience Trust Parity 10分钟

4个作业总计60分钟

Graded-Building and Enhancing Brand Value 30分钟
Brand Pedigree and Equity 10分钟
Identity, Awareness, and Cognizance 10分钟
Brand Experience and Trust 10分钟

This module develops skills in creating marketing plans, conducting audits, and applying strategic tools such as SWOT, PESTLE, and Geo Assessment to evaluate market environments effectively.

涵盖的内容

8个视频4个作业

8个视频总计76分钟

Marketing Plan 5分钟
Marketing Audit 8分钟
Marketing Audit Continue 8分钟
Geo Assessment Profile 11分钟
Swot Analysis 14分钟
Pestle Analysis 10分钟
Marketing Triad 6分钟
Initial Marketing Blitzkrieg 14分钟

4个作业总计60分钟

Graded-Marketing Plans and Environmental Analysis 30分钟
Planning and Auditing the Marketing Strategy 10分钟
Analytical Tools for Market Assessment 10分钟
The Marketing Triad and Initial Blitzkrieg 10分钟

This module emphasizes execution through digital and tangible campaigns, efficient budget allocation, performance evaluation, and impact analysis to ensure marketing success.