Master Marketing Case Study: Analyze, Evaluate & Implement

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程的一部分

位教师：EDUCBA

访问权限由 New York State Department of Labor 提供

4个模块

深入了解一个主题并学习基础知识。

12 条评论

9 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

12 条评论

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Analyze markets using SWOT, PESTLE, and consumer/environmental factors.
Formulate marketing objectives, product strategies, and brand positioning.
Implement, evaluate, and refine strategies through execution frameworks.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

14 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Marketing Fundamentals and Strategy Case Studies 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

By completing this course, learners will be able to analyze market environments using tools like SWOT and PESTLE, evaluate socio-environmental and consumer factors, formulate effective marketing objectives and product strategies, and implement structured plans through logistics and execution frameworks. They will also learn to assess outcomes through performance and impact analysis, ensuring continuous improvement and long-term success.

This course benefits learners by providing a complete, end-to-end view of how real companies penetrate new markets. Unlike general marketing theory courses, this program is built around a detailed case study approach, allowing participants to apply concepts directly to practical business scenarios. Learners will develop the ability to connect corporate vision and mission with actionable marketing strategies, craft product and brand positioning, design pricing and promotional campaigns, and evaluate global market opportunities with confidence. What makes this course unique is its hands-on focus on execution and evaluation—not just strategy formulation. By the end, learners will have the skills to design, implement, and refine marketing strategies that adapt to global challenges, making them valuable contributors in today’s competitive business landscape.

This module introduces the fundamentals of marketing, providing context through a company overview, its vision and mission, and early performance indicators. Learners will explore how industry positioning and global presence shape the foundation for market penetration.

涵盖的内容

10个视频3个作业

10个视频总计42分钟

Intro to Course 4分钟
Marketing Introduction 6分钟
Company Overview 6分钟
Vision and Mission Statement 7分钟
IRIC MilePosts 3分钟
Industry Positions 2分钟
Sales Figures Disparate Entities 2分钟
Global Presence 2分钟
Performance 8分钟
Top 3 Countries Sales 3分钟

3个作业总计50分钟

Introduction to Marketing Case Study 10分钟
Understanding Market Environment 10分钟
Graded - Foundations of Marketing and Company Insights 30分钟

This module focuses on evaluating external and internal market influences. Learners will assess socio-environmental impacts, key observations, marketing audits, and use analytical tools like PESTLE and consumer research to uncover opportunities and threats in new markets.

涵盖的内容

10个视频4个作业

10个视频总计79分钟

Socio-Environmental and Health Performance 8分钟
Product Based Vertical Segmentation 10分钟
Key Observations 5分钟
Marketing Strategy 3分钟
Pre-Marketing Ethos 5分钟
Geographical Assessment Profile 3分钟
Marketing Audit Complements 11分钟
PESTLE Analysis 10分钟
Consumer Analysis 9分钟
Market Analysis 14分钟

4个作业总计60分钟

Socio-Environmental Impact and Observations 10分钟
Strategic Marketing Assessments 10分钟
External Market Analysis 10分钟
Graded - Market and Environmental Assessment 30分钟

This module builds on strategic planning by aligning objectives, product parameters, and branding with market needs. Learners will apply tools such as SWOT analysis, brand matrix, and pricing/promotional strategies to position a company effectively in competitive environments.

涵盖的内容

9个视频4个作业

9个视频总计88分钟

SWOT Analysis 8分钟
Company Objective 13分钟
Target Allocation 10分钟
Product Parameters 9分钟
Brand Matrix 19分钟
Marketing Actionscape Differentiation 6分钟
Pricing Strategy 8分钟
Pricing Strategy Continue 6分钟
Promotional Strategy 9分钟

4个作业总计60分钟

Internal Analysis and Objectives 10分钟
Product and Brand Strategy 10分钟
Pricing and Promotion Strategy 10分钟
Graded - Strategic Planning and Positioning 30分钟

This module covers the operational side of marketing, including logistics, implementation frameworks, and evaluation methods. Learners will measure results through performance and impact analysis to ensure marketing strategies deliver long-term value.