DT
5.0评论日期：Aug 19, 2020
I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.
状态：Customer Analysis
状态：Strategic Marketing
课程小时
精选评论
TS
5.0评论日期：Jun 12, 2022
This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
KA
5.0评论日期：Jan 31, 2021
Easy and Uncomplicated learning with high skilled instructors
AD
5.0评论日期：Aug 15, 2021
Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.
FR
5.0评论日期：Jan 23, 2020
Thanks for 7S!Continue learning about the NOON NOPI vision...
NC
5.0评论日期：Apr 12, 2023
Loved the energy and interesting examples presented throughout the whole course! Would recommend!
HB
5.0评论日期：Oct 15, 2019
I learned a lot of new and bigger ideas about marketing.
BG
5.0评论日期：Mar 9, 2016
Very much interesting & informative course along with a knowledgeable friendly instructor.
JW
5.0评论日期：Sep 7, 2016
Good course to understand how to enter International Marketing and execute it.
SS
4.0评论日期：Oct 13, 2020
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !
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Divyang Thakur
5.0
评论日期：Aug 19, 2020Alexandre Bize
5.0
评论日期：Dec 8, 2017Really interesting second part of this specialization.
Hasan Zuberi
5.0
评论日期：Sep 19, 2020Thoroughly enjoyed learning in this course
Luan Marcel Pimentel de Melo
5.0
评论日期：Oct 25, 2020The professor is really good!
Gulnar Mammadova
5.0
评论日期：May 9, 2020Excellent!
Sasha Muradali
3.0
评论日期：Sep 20, 2023As someone who has worked in marketing for the last 15-years, I found this class to be too heavy in jargon with the quizzes too heavy on jargon and abbreviations. I worked in NYC advertising and public relations for 13-years of my 15 and I have real world experience from Fortune 50 companies in an international capacity. I struggled with the quizzes and the the final for this course in particular because it felt overtly academic and less practical. All the talk about "Noon Nopi" and "transing" was entirely unnecessary. Having taken two other classes in the specialization already, this is my least favorite and not positioned as well as the others.
Samuel Bonifant
5.0
评论日期：Mar 22, 2021This marketing course could be worth credit in any university; Maybe in more detail if taken in school, but in essence, it covers all of what is taught in any College Marketing class. The topics, examples, and information are of high value. I recommend it 100%.
Carolina Sarmento
5.0
评论日期：Jan 13, 2020Even though it was hard for me to study everyday (because of personal problems) I decided to continue and it was the best thing I did. The lessons are really interesting and Professor Dae Ryun Chang teaches really well!
Thomas Michael Shulin
5.0
评论日期：Jun 12, 2022This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
Annette D'silva
5.0
评论日期：Aug 16, 2021Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.
Nelly Carino
5.0
评论日期：Apr 13, 2023Loved the energy and interesting examples presented throughout the whole course! Would recommend!
Barrister Annesha Kar Gupta
5.0
评论日期：Mar 10, 2016Very much interesting & informative course along with a knowledgeable friendly instructor.
Giovanna Fernandes
5.0
评论日期：Jul 31, 2020I loved it! It's so nice and full of knowledge if you like marketing you should try it!
Johannes Bambang Wirawan
5.0
评论日期：Sep 7, 2016Good course to understand how to enter International Marketing and execute it.
Kabera ntwari Arstide
5.0
评论日期：Feb 1, 2021Easy and Uncomplicated learning with high skilled instructors
Fausto Rapassi
5.0
评论日期：Jan 24, 2020Thanks for 7S!
Continue learning about the NOON NOPI vision...
Heidi Bada
5.0
评论日期：Oct 16, 2019I learned a lot of new and bigger ideas about marketing.
Amanda Muir
5.0
评论日期：Oct 20, 2016Very well spoken and extremely helpful!
Deleted Account
5.0
评论日期：Aug 10, 2018It was momentous learning for
Dr Vijayendra Gupta
5.0
评论日期：Aug 29, 2020excellent learning noon nopi