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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
31,070 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

NA

Dec 21, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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351 - Foundations of Digital Marketing and E-commerce 的 375 个评论(共 7,217 个)

创建者 Diego D B

Nov 12, 2022

Es un curso que al que desconocia los Fundamentos de marketing digital y comercio electronico el contenido de este curso te introduce en una experiencia apasionante que te motiva a seguir descubriendo mas habilidades y conceptos que te permitan ser en un futuro un verdadero profesional de la materia.

创建者 Arlene J

Nov 15, 2024

This amazing course was well structured and so informative with a lot concepts I will use in the future. I really enjoyed completing this course even though I fell behind. I learnt from my procrastination and I am ready to complete the other 6 courses a lot faster now. Thank you Google and Coursera.

创建者 Jonatech 2

Oct 10, 2022

I have had a lot of digital marketing courses but I have never felt confident with the things I have learned. With this course, I feel like the new spiderman of digital marketing I can now approach clients with confidence that I will provide them with the utmost value. looking forward to finsih it.

创建者 Galambosi D

Aug 7, 2024

I am extremely happy and grateful to be able to participate in this course - it has provided me with a sense of purpose, of achievement, and feels professional and relevant. I am fascinated by how complex and even so, tangible this segment of expertise is as contrasted with my initial expectations.

创建者 Lolly B

Jul 26, 2023

This is program is very well produced with a variety of videos and short readings and practice quizzes. I learned so much about the foundations of Digital Marketing and E-commerce. It was so helpful to get an outline and preview of what I will learn later in the course. I can't wait to get started!

创建者 Melanie J

Aug 17, 2022

I'm currently between jobs so wanted to use this time wisely to refresh on all digital marketing and ecommerce aspects as this sits within my employment remit. I found this course fantastic. Digestable, great tutor and speakers, very educational for all levels. Will recomend to others. Thank you!

创建者 Niurka R

Feb 9, 2025

This course is great! I hightly recommend to anyone who is interested in marketing for your own business or to become a marketing or e-commerce profeesional. They mix us the way they feed you the information; videos, reading, quizes, reviews and assignments. All the best to you all! Keep going...

创建者 Vanisha A

Sep 13, 2023

This certification course by Google is definitely the most interactive course for a total beginner in Digital Marketing and E-commerce enthusiast. I completed this course and received the certificate as well and it generated a lot of value in laying the foundations of my digital marketing career.

创建者 Takalane N

Mar 21, 2023

I love how engaging and easy to follow this course is. I was surprised about how much I would learn in just the foundational course, and touching on every aspect of digital marketing principles so early in the certification convinced me to complete the certificate as a whole, I need to know more!

创建者 adam j

Sep 23, 2024

one of the best course out there to learn the basics of digital marketing and e-commerce. I t is a very well organized course and it will provide you enough information with video lectures and activities that will answer all the questions you have about this industry. Enjoy this learning journey

创建者 Muhamad H Z

Apr 4, 2023

Well structed and easy to understand. Really recommended for someone who looking to upskill or even to get to know and understand about Digital Marketing & E-commerce. The conductor well explained everything and providing relevant and related example to make leaner easy to understand the lesson.

创建者 FADHIL I

Oct 14, 2022

Great pressentation by google and awesome knowledged i get and easy to understant. Google and coursera provide good education and maximise use platform online to educate community. The term, keyword and noted provide its better understand the course foundation of digital marketing and e-commerce

创建者 Namitha F

Aug 2, 2023

This is course is easy to understand, well explained and really informative. All the concepts are explained and taught very well. Thank you Coursera for providing this platform where I was able to develop my knowledge & skills. It was really flexible course and an effective learning experience.

创建者 Wawira M

Jan 28, 2023

This course is spectacular! The videos and notes are engaging, memorable, and simple to understand. I just got my certificate and I'm so excited. Cant wait to finish the whole program and explore the digital marketing career field. Thank you so much Google and Coursera for making this possible.

创建者 Svetozara S

Jan 15, 2023

This course provides an understanding of the most important concepts in the field of digital marketing and e-commerce with examples from our daily lives, so that learning is much easier. There is also a section to help you with future job opportunities, making it a perfect course for beginners!

创建者 Roland A

Aug 1, 2022

I learned so much from this course. I am very grateful that I got the opportunity to take this course as I am just new to the realm of digital marketing and e-commerce. Definitely, after taking this course, I learned valuable concepts and major points that I need to know in this certain field.

创建者 Neha A

Jul 26, 2022

Thank you Google for this great knowledge which I have gained through this Foundation course....I have cleared concepts like Digital Marketing, goals, and many more concepts...This basic course is the best in the industry, but this is the best in basics. Going to Course 2!!! hoping for best!

创建者 Joshua N

Aug 8, 2025

Solid course with excellent learnings. Well-developed, carefully planned, and thoughtfully structured to provide a comprehensive overview and clear understanding of the foundations of digital marketing and e-commerce. A great starting point for anyone looking to build knowledge in this space.

创建者 Александра Ж

Mar 16, 2024

A very clear course system, there is also independent material and video material in the study of which you can check yourself whether everything is clear in the video, answering the question in the video itself and passing tests after each module highlights what you missed or did not finish.

创建者 Nizam N

May 5, 2023

You will never regret being part of this course. This Foundation of Digital Marketing and E-commerce is essential for understanding of the future market and customer. There are a lot of knowledge, strategies, techniques and tips to learn and follow. Well, are you ready to decide your future?

创建者 Camila p

Jul 24, 2024

This course is well-structured, covering everything from the basics to advanced strategies with real-world applications. The interactive modules and hands-on projects make learning engaging and practical. It was helpful to learn about different job titles and roles within digital marketing.

创建者 sonali k

Sep 8, 2024

The Digital marketing and e-commerce course provides a comprehensive overview of the key concepts and strategies essential for succeeding in the digital landscape. it covers a broad range of topics such as SEO, content marketing, social media strategies, and the power of the data analytics

创建者 aqsa i

Mar 21, 2023

Thank you for teaching me the Foundations of Digital Marketing and E-commerce. I gained a better understanding of how businesses draw in new clients, interact with them through various digital platforms, and encourage transactions like purchases and customer loyalty thanks to this course.

创建者 Angie N H C

Sep 22, 2022

Fue un curso grandioso para iniciar en mi nueva profesión, aunque conocía previamente el tema hubo muchos conceptos nuevos de los cuales debo aprender. La instructora es una gran profesional y te explica claramente e incluso para personas que no dominan el inglés es fácil de comprender.

创建者 shahzaib a

Sep 17, 2025

This is an amazing Course. The way of teaching each and everything is just perfect. Each instructor shared great experience. I specially appreciate the English speaking of each instructor that it was easily understandable to all. Thanks Google and Coursera for this amazing opportunity.