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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,895 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

筛选依据：

676 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 686 个评论（共 686 个）

创建者 Xueyan X

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May 31, 2019

Quite basic stuff, only the AR/VR part was interesting.

创建者 Cesar A N

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Sep 11, 2016

The video lectures are not engaging at all.

创建者 Alexandru S

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Feb 3, 2016

A little bit too basic, I expected more.

创建者 Aglaja G

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Sep 9, 2016

not very creative in terms of approach

创建者 Nicolas L

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Nov 11, 2019

Interesting but a little tedious

创建者 Rodrigo C R

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Sep 16, 2015

very slow pacing but ok content

创建者 Faiza C

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Aug 10, 2017

Too much of theory.

创建者 Siddharth C

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Sep 23, 2020

Nothing new was learnt, what was shared ,was superficial

Quizes were a test of memory rather than concept

Readings are not up to date - outdated by 3-4years

This course does not add the value expected from this specialization

创建者 Tamizharasi S

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May 20, 2025

Good

创建者 CHAKRAVARTI V

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Jul 4, 2020

The course is designed in a well structured manner and helps in enlightening the existing knowledge. but, the procedure of issuing of certificate (which requires submission of id proof ) is little bit confusing and doubtful.