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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

576 - Digital Marketing: Platforms, Data, and Technologies 的 600 个评论（共 722 个）

创建者 Luis A V V

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Apr 15, 2020

I love the videos and explanation of each module.

创建者 Ignacio A C C

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Aug 27, 2020

Really good information and it is well presented

创建者 Sabahat T A K

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Mar 30, 2025

Great course for a beginner to get a headstart!

创建者 ARYAN S

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Apr 16, 2020

Very good and useful detail explain the topic

创建者 Nacer F S

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Aug 13, 2017

Its a great course well explained, thank you

创建者 Jean S

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Jun 11, 2020

It could have more tools shown for practice

创建者 NATALIA

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Feb 3, 2016

Module 1 is good. will see and rate later

创建者 Renaud M

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Sep 25, 2017

I would have appreciated practicing more

创建者 asri p

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Nov 12, 2019

Great course and very inspiring content

创建者 Qianqian X

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Dec 20, 2021

practices should be updated regularly

创建者 karthic v

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Mar 30, 2020

Easy to follow and gave good insights.

创建者 Eva G

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May 9, 2017

Expecting study cases. Too theoretical

创建者 CHRISTOS D

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Feb 21, 2021

Very informative and well run course

创建者 Bhargava S K D V

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Aug 30, 2019

Interesting course material. Cheers!

创建者 Himanshu D

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Sep 22, 2016

Great Module. Enjoyed thoroughly.

创建者 Harsh S

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Aug 24, 2020

great for a start in this field.

创建者 Viktor P

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Aug 16, 2017

Please update data and services

创建者 Wrishav T

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Aug 10, 2015

had a good learning experience

创建者 Maria P U C

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Oct 20, 2018

Some videos need subtitles :)

创建者 Seif A

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Jan 25, 2018

A Great Course, Learned A lot

创建者 Rajkumar A

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Dec 26, 2015

Simple, Practical and Crisp.

创建者 Amol D

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Jul 28, 2023

Great learning opportunity

创建者 vikram R

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Apr 13, 2020

Great learning experience.

创建者 Danielle L (

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Aug 2, 2019

Great, informative course.

创建者 Marco A S

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Aug 28, 2017

Very clear and insightful