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返回到 Digital Marketing: Platforms, Data, and Technologies

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Platforms, Data, and Technologies 的评价和反馈

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3,357 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

筛选依据：

426 - Digital Marketing: Platforms, Data, and Technologies 的 450 个评论（共 722 个）

创建者 ahmed f

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Jun 17, 2017

very useful

创建者 Walid H M

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Jan 16, 2017

nice course

创建者 Kabar I

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Jan 5, 2022

very worth

创建者 Joffrey S

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Aug 27, 2019

I loved it

创建者 Yasnaya G M

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Jul 28, 2019

Very good.

创建者 Christine

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Nov 30, 2017

Excellent!

创建者 Luz A A Q

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Aug 3, 2017

Very good.

创建者 MARIO P

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Jul 5, 2017

Excellent!

创建者 Sara d l F

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Dec 12, 2016

Excellent!

创建者 Elshikh E

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Jun 15, 2025

very Good

创建者 Simantak S

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May 1, 2022

very good

创建者 vayugundla v p

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Aug 9, 2021

excellent

创建者 Deleted A

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Mar 24, 2021

Very good

创建者 Markad s s

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Aug 17, 2020

excellent

创建者 Ram G .

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Apr 14, 2020

excellent

创建者 Ankita M

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Apr 5, 2020

Excellent

创建者 Margarito Z

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Jul 18, 2019

Excelente

创建者 David F

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Jun 20, 2019

wonderful

创建者 IA A

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Aug 28, 2018

Excellent

创建者 Eman K A H

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Jun 6, 2018

Excellent

创建者 Claudio D S F

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Oct 16, 2017

very good

创建者 Anantharam S

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Oct 5, 2017

Excellant

创建者 Naveen Y

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Oct 23, 2016

Awesome..

创建者 Mateusz J

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Jan 10, 2016

Very good