Design a Standout Brand That Connects With Your Audience

本课程是 Build your creative business using Adobe tools 专项课程的一部分

位教师：Adobe

访问权限由 New York State Department of Labor 提供

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Define your audience, identify their needs, and translate insights into a clear value proposition.
Build a cohesive visual system using color, type, and layout in Adobe tools.
Create reusable brand assets and a practical brand kit for multichannel use.
Communicate your brand story through polished, inclusive, presentation-ready materials.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Build your creative business using Adobe tools 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Every strong brand begins with clarity, purpose, and a story worth sharing. This course helps you shape that story into a visual language that feels authentic, consistent, and ready for real-world impact. You’ll learn how to define your audience, craft a value proposition that resonates, and turn these insights into expressive brand elements using Adobe Express, Illustrator, and Acrobat.

From understanding core needs to building a reusable brand kit, you’ll explore color, type, layout, and messaging in a way that boosts confidence and creativity. Finally, you’ll bring your brand to life by designing presentation-ready materials that communicate with both clarity and personality. By the end of the course, you’ll have a polished set of assets, a cohesive visual direction, and the creative skills to show your work with impact—whether you’re building a personal project, supporting your business, or elevating your creative practice.

Every great brand starts with clarity. In this module, you’ll learn to connect your story to your audience’s needs and transform it into a value proposition that stands out. With Adobe Express and Illustrator, you’ll translate purpose into visual direction that feels authentic and unique.

涵盖的内容

3个视频5篇阅读材料1个作业

3个视频总计14分钟

Digital marketing trifecta 4分钟
Market research 4分钟
Target audience 5分钟

5篇阅读材料总计50分钟

Course Outline 10分钟
How to conduct audience research and create user personas 10分钟
Craft your value proposition in one sentence 10分钟
Learning Paths and Certifications 10分钟
Join the Adobe Community 10分钟

1个作业总计30分钟

Craft your value proposition in one sentence 30分钟

Turn strategy into style. Here you’ll build a visual system that keeps every design on brand — no matter the format. Through Illustrator and Express, you’ll learn how to apply color, typography, and layout to communicate value consistently and professionally.

涵盖的内容

4个视频1篇阅读材料1个作业

Your brand is more than a logo — it’s a story. In this final module, you’ll learn how to present your brand with clarity and confidence. You’ll use Express and Acrobat to build a branded deck or social series, check for inclusive messaging, and finalize materials for sharing or review.