Build and Market Your Creative Business Using Adobe Tools

本课程是 Build your creative business using Adobe tools 专项课程的一部分

位教师：Adobe

访问权限由 New York State Department of Labor 提供

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Plan and structure a creative business using Acrobat and Firefly to define goals, roles, and operations.
Create and manage marketing campaigns in Express and Firefly to grow and track engagement.
Build a professional pitch deck that presents your brand’s value clearly and confidently.
Protect and price creative work using Acrobat workflows, licensing basics, and Content Credentials.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

4 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Build your creative business using Adobe tools 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Growing a creative business takes clarity, structure, and the confidence to share your work with the world. In this course, you’ll turn your creative purpose into sustainable momentum. You’ll learn how to organize your operations, plan projects with intention, and present your ideas in ways that feel authentic and professional.

Using Adobe Acrobat, you’ll build simple systems that keep your business running smoothly. With Firefly, you’ll generate visuals that scale your ideas, and with Adobe Express, you’ll design marketing that brings your story to life. Along the way, you’ll explore how to promote your work effectively and protect your creative rights as you grow. By the end, you’ll have a clear business plan, a launch-ready campaign, and a polished pitch you can use for clients or collaborators. This course brings creativity and entrepreneurship together—so you can build a business that thrives on integrity, imagination, and momentum.

Great ventures don’t happen by accident — they start with structure. In this module, you’ll learn how to map your goals, define how you’ll create value, and outline simple systems that keep your business running smoothly. Using Acrobat and Firefly templates, you’ll build a lightweight business plan that’s flexible, visual, and ready to pitch.

涵盖的内容

2个视频5篇阅读材料1个作业

2个视频总计7分钟

Navigating ethical choices about AI 3分钟
Protecting original work in the age of AI 3分钟

5篇阅读材料总计50分钟

Course outline 10分钟
Creative business foundations 10分钟
Define your creative values 10分钟
Learning Paths and Certifications 10分钟
Join the Adobe Community 10分钟

1个作业总计30分钟

Build your creative business plan 30分钟

Once your foundation is set, it’s time to share your story. In this module, you’ll learn to plan campaigns, schedule posts, and deliver your work efficiently. You’ll use Adobe Express and Firefly to create promotional assets and learn how AI can help you stay consistent and creative — even when you’re managing multiple projects.

涵盖的内容

2个视频2篇阅读材料1个作业

You’ve built your brand and your systems — now it’s time to go public. In this final module, you’ll learn how to pitch your creative venture professionally, manage client approvals, and protect your intellectual property as you scale. You’ll leave with a polished presentation, a pricing plan, and the confidence to share your work responsibly and authentically.