This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success.

您将学到什么
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
您将获得的技能
- Advertising
- Pay Per Click Advertising
- Business Marketing
- Content Creation
- Email Marketing
- Strategic Marketing
- Content Marketing
- Marketing Effectiveness
- Marketing Strategies
- Marketing Analytics
- Sales Development
- Lead Generation
- Target Market
- Marketing Channel
- Account Management
- B2B Sales
- 技能部分已折叠。显示 10 项技能,共 17 项。
要了解的详细信息

添加到您的领英档案
1 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有2个模块
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
涵盖的内容
22个视频4篇阅读材料
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
涵盖的内容
1个作业
位教师

提供方
人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
从 Business 浏览更多内容

University of Maryland, College Park

Yonsei University

Simplilearn



