This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials.

Digital and Print Media Design
本课程是 Xbox Graphic Designer 专业证书 的一部分

位教师:Xbox
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初级
A basic understanding of business concepts and technology will be beneficial but is not required.
15 条评论
推荐体验
推荐体验
初级
A basic understanding of business concepts and technology will be beneficial but is not required.
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- 通过实践项目培养工作相关技能
- 通过 Xbox 获得可共享的职业证书

该课程共有4个模块
This module demonstrates how to create eye-catching and effective web banners that leave a lasting impression. Learn the technical and design fundamentals, including standard sizes, file formats, typography, and essential components, to ensure banners are visually appealing and optimized for the web. Learn practical Photoshop techniques for image optimization, layer management, and export, streamlining the workflow and preparing designs for seamless handoff to developers. Elevate banners with animations, interactive elements, and mobile optimization, all while adhering to best practices and accessibility guidelines for a user-friendly experience.
涵盖的内容
12个视频6篇阅读材料5个作业
12个视频•总计40分钟
- Welcome to Digital and Print Media Design•3分钟
- Introduction to digital media design•2分钟
- Web banner specifications•3分钟
- Choosing the right file format and optimization•4分钟
- Essential components of a web banner•4分钟
- Principles for impactful banners•2分钟
- Effective banner design: Capturing attention and driving clicks•3分钟
- The journey of a user's eye: How people scan web banners and social media graphics•2分钟
- Designing effective call to actions (CTAs)•5分钟
- Slicing and exporting for Web•3分钟
- Animation in Web banners•3分钟
- Mobile-first design: Optimizing for smaller screens•4分钟
6篇阅读材料•总计60分钟
- Welcome to the Digital and Print Media Design syllabus•10分钟
- Meet Pixel Forge Games•10分钟
- Web typography essentials•10分钟
- Layer Management in Photoshop•10分钟
- Web banner design best practices•10分钟
- Exemplar: Enhance the Web banner for PixelForge Games•10分钟
5个作业•总计180分钟
- Activity: Design a dynamic Web banner for PixelForge Games•60分钟
- Activity: Enhance the Web banner for PixelForge Games•60分钟
- Identifying effective CTAs and designing an effective email template•30分钟
- Recognize the essentials of a web banner•15分钟
- Recognize design principles and Photoshop techniques•15分钟
This module focuses on the art of designing captivating print materials using Adobe Illustrator. Learn to craft flyers and posters that effectively communicate a powerful message that leaves a lasting impression. Explore the essential steps involved in preparing your files for print production, ensuring designs translate seamlessly from screen to paper. Apply skills learned by creating a professional-quality printed poster in Illustrator, promoting a game launch event and showcasing your proficiency in print media design.
涵盖的内容
27个视频8篇阅读材料7个作业
27个视频•总计81分钟
- Introduction to print media design.•2分钟
- Image selection and placement in print design•4分钟
- Purpose and audience of flyers and posters•3分钟
- Create a flyer in Illustrator•3分钟
- The journey of a printed piece: From concept to final product.•2分钟
- Layout and composition for print media•3分钟
- Create a poster layout in Illustrator•4分钟
- Brand and consistency in print design•3分钟
- Accessibility in print design•3分钟
- Ensure error-free print production•3分钟
- The power of print: How physical design can make a lasting impression•3分钟
- Print resolution and image quality•4分钟
- The printing process: A behind-the-scenes look at how your designs come to life•2分钟
- Set up bleed and trim in Illustrator and package for print•3分钟
- Communication, proofing, and pre-press checks•3分钟
- Different printing techniques•4分钟
- From screen to print: The transformation of digital artwork into physical media•3分钟
- Purpose and audience of a game launch event poster•3分钟
- Key elements of an effective poster•3分钟
- The life of a poster: From design to display at the event•2分钟
- Designing for large format: Considerations for scale and viewing distance•4分钟
- Incorporate game branding and visual style into the poster design•3分钟
- Utilize character artwork and game screenshots effectively•3分钟
- Design a game launch poster in Photoshop and prepare it for print production•3分钟
- Print considerations for posters•3分钟
- Presentation, feedback and iteration•3分钟
- The impact of a well-designed poster•2分钟
8篇阅读材料•总计80分钟
- The anatomy of a well-designed flyer•10分钟
- Design effective brochures and eye catching flyers•10分钟
- Set up designs for professional printing•10分钟
- Paper weights and finishes•10分钟
- Essential elements for successful print media•10分钟
- Create impact in poster design•10分钟
- Key design elements and strategies for a game poster•10分钟
- Exemplar: Create a printed poster for a PixelForge Games launch event•10分钟
7个作业•总计180分钟
- Activity: Design a poster layout for PixelForge Games•45分钟
- Activity: Create a printed poster for a PixelForge Games launch event•45分钟
- Identify effective brochure, flyer, and poster design•30分钟
- Recognize the elements of a well-designed flyer•15分钟
- Identify principles of print media design•15分钟
- Identify how to prepare files for print production•15分钟
- Identify how to create an impactful poster•15分钟
This module explores the combination of design and marketing, demonstrating how to create visuals that captivate audiences and drive action. Learn to design impactful materials for advertising campaigns, incorporating key marketing principles to ensure designs resonate with the target audience. Apply learned skills to a real-world project, crafting a compelling web banner in Photoshop that effectively promotes a game and drives engagement.
涵盖的内容
12个视频1篇阅读材料2个作业1次同伴评审
12个视频•总计39分钟
- Introduction to creating game characters and scene designs in Illustrator•2分钟
- Showcase gameplay: Using visuals and trailers in video game marketing•5分钟
- The evolution of video game marketing visuals: From pixel art to photorealistic graphics•3分钟
- Design for different media channels (print, digital, social media)•5分钟
- The 4 Ps: Product, price, place, promotion•4分钟
- The power of branding: How a strong brand identity can drive business success•2分钟
- The role of design in creating a consistent brand experience•3分钟
- Character design and its impact on marketing•3分钟
- Create a game character illustration in Illustrator for a game launch poster in Photoshop•3分钟
- The emotional impact of visuals: How game trailers and screenshots can create excitement and anticipation•2分钟
- Designing for different platforms and channels•4分钟
- Convey the game's atmosphere and setting•3分钟
1篇阅读材料•总计10分钟
- Visual storytelling in video game marketing: Key principles and techniques•10分钟
2个作业•总计45分钟
- Recognize the impact of visuals on marketing•30分钟
- Recognize the role of game visuals in marketing•15分钟
1次同伴评审•总计90分钟
- Activity: Create a captivating game character and design a dynamic game scene for PixelForge Games•90分钟
This module emphasizes the vital role of client feedback and iteration in achieving exceptional design outcomes. Learn to receive, interpret, and skillfully implement client feedback into designs, fostering effective collaboration and compromise. Discover techniques for refining work through self-critique and user testing, recognizing the importance of continuous improvement in the design process. Apply learned skills to a real-world scenario by revising a marketing design based on client feedback, showcasing the ability to communicate effectively, problem-solve creatively, and deliver designs that exceed expectations.
涵盖的内容
16个视频3篇阅读材料4个作业
16个视频•总计47分钟
- Introduction to client feedback and iteration.•2分钟
- The importance of client feedback•3分钟
- Active listening and effective communication: Building rapport and understanding client needs•2分钟
- Decoding feedback: Interpreting both explicit and implicit suggestions•1分钟
- Prioritizing feedback: Identifying key points and areas for improvement•3分钟
- Managing revisions and iterations: Staying organized and efficient throughout the feedback process•3分钟
- Dealing with difficult feedback: Handling criticism and managing client expectations•3分钟
- Fostering positive client relationships•3分钟
- Understanding and addressing client concerns•3分钟
- The power of collaboration•2分钟
- Conduct user testing•4分钟
- Analyze and interpret feedback: Identifying patterns and actionable takeaways•4分钟
- Implement changes effectively•3分钟
- Documenting your process: Keeping track of iterations and design decisions•3分钟
- Find solutions that satisfy both the client and your design vision•5分钟
- The client-designer partnership•2分钟
3篇阅读材料•总计30分钟
- The anatomy of a successful client feedback session: A visual guide to effective communication and collaboration•10分钟
- A designer's guide to navigating revisions and maintaining creative integrity•10分钟
- Digital and Print Media Design Summary•10分钟
4个作业•总计120分钟
- Activity: Revise PixelForge Games designs based on peer feedback•60分钟
- Recognize how to turn client feedback into opportunities•30分钟
- Managing client feedback•15分钟
- Identify the power of iteration•15分钟
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