返回到 Digital Product Management: Modern Fundamentals
University of Virginia

Digital Product Management: Modern Fundamentals

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

状态:Product Management
状态:Design Thinking
初级课程小时

精选评论

MT

5.0评论日期:Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

JB

5.0评论日期:May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

SS

5.0评论日期:Jan 19, 2020

I work as a product manager and this course was very very useful to me.It is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.

MP

5.0评论日期:Dec 28, 2020

Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.

JW

5.0评论日期:Feb 4, 2021

I really enjoyed this course! The content was interesting and relevant and excellently delivered by Alex Cowan in the videos. I'm looking forward to working through the rest of this Specialization

SG

5.0评论日期:May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

AL

4.0评论日期:Jun 12, 2019

Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.

TN

4.0评论日期:Nov 10, 2020

I'm so happy to receive this certificate in Digital Product Management Modern Fundamentals and with the skill acquire, it will enable me to improve my working ability at my jobsite. Thanks a lot

LK

5.0评论日期:Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JW

5.0评论日期:May 22, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

I

5.0评论日期:May 20, 2022

V​ery well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.

KK

5.0评论日期:May 1, 2020

A fantastic course and it takes you to the on the ground reality and the frameworks and concepts shared was amazing. One would get a solid basics in place and can hit the ground much faster.

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