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Emory University

Marketing Channel Benefits

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.

状态:Marketing Channel
状态:Value Propositions
中级课程小时

精选评论

MH

5.0评论日期:Feb 26, 2024

it was really great experience , thanks course era give me financial aid

VR

5.0评论日期:Apr 20, 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

MK

5.0评论日期:Oct 23, 2024

Its quite informative, the training content is simplified and flavored with real examples

所有审阅

显示:11/11

Vijaya Sridharan
3.0
评论日期:Jan 13, 2022
anakakawa2703
5.0
评论日期:Feb 16, 2023
Valeria Lizeth Chinchilla Regalado
5.0
评论日期:Apr 20, 2022
ELI
3.0
评论日期:Sep 9, 2022
Michael Kimithi
5.0
评论日期:Oct 23, 2024
Md. Hossain
5.0
评论日期:Feb 26, 2024
Miquele Smith
5.0
评论日期:Jun 2, 2022
KATLA SAI KUMAR
5.0
评论日期:Sep 13, 2021
Vineet Shetty
5.0
评论日期:Jun 27, 2021
michael nalbone
4.0
评论日期:Oct 29, 2021
Yash Birla
4.0
评论日期:Nov 5, 2024