返回到 Marketing in a Digital World
学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈
17,081 个评分
课程概述
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to:
• Understand how digital tools are changing the nature of marketing
• Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
• Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
热门审阅
DB
Jul 25, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
NM
Jul 20, 2020
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.
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5376 - Marketing in a Digital World 的 5376 个评论（共 5,376 个）
创建者 Kyle B B
•May 24, 2017
Y