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学生对 University of Pennsylvania 提供的 Retail Marketing Strategy 的评价和反馈

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282 个评分

课程概述

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

热门审阅

MC

Jul 29, 2021

I​ took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

筛选依据：

51 - Retail Marketing Strategy 的 75 个评论（共 75 个）

创建者 Donald B

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Mar 11, 2024

Excellent Course!

创建者 Ramakrishna P

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Jun 8, 2023

Excellent Course!

创建者 Brittney J

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Nov 15, 2024

Awesome class!!

创建者 Aya a e

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Feb 17, 2022

It's awosome

创建者 Sara I G L L

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Dec 23, 2021

Sensacional

创建者 Manh V

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Oct 17, 2024

very good!

创建者 md y s

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Feb 13, 2023

Insightful

创建者 shihyang y

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Feb 14, 2024

very good

创建者 Deepanshu S

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Aug 18, 2021

VERY NICE

创建者 doina d

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Nov 2, 2022

all good

创建者 Abderrahmane R

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May 30, 2024

good

创建者 Wendy T

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Sep 6, 2021

I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well

创建者 Joannie B

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Jun 8, 2023

100% pour l'enseignante. Le contenu pourrait aller plus loin. Je ne suis pas certaine que le titre du cours est adapté au contenu.

创建者 Pushkar A

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Oct 2, 2024

Informative and engaging. It should however include examples from countries like India and Europe as well.

创建者 Abhinav L

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Aug 16, 2025

Marketing emphasis on customer first omnichannel retail strategy. Full of examples from USA and China.

创建者 Abhishek J

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Jun 24, 2022

Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.

创建者 Tamam A

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Apr 20, 2022

Attention to detail is a must but all in all, quite a nice way to start.

创建者 Mila I

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Nov 25, 2021

It would be great to have more insights, more numbers, stats

创建者 Lalesh M M

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Jun 3, 2022

Good insights with practical lessons..

创建者 Damien d l

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Mar 31, 2023

Really enlightening

创建者 Ryland D

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Jun 23, 2023

COVID and brand lessons are half political (the branding lessons are basically a lesson on how to lose money with cause marketing, with incoherent justifications) half useful material, but overall this course was strong and the Kahn retail success matrix is an excellent framework.

创建者 Astha S

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Apr 23, 2023

Got to know about specific stragies pertaining to retail.

创建者 Pranjal G

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Sep 4, 2023

Below average course. Actual Learning was very low.

创建者 Sagar D

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Jun 16, 2023

No depth, highly political stance taken, the matrix could be explained better with tradeoffs.

Disappointing.

创建者 Айтмаганбетова А

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Jan 25, 2024

хуйня ебаная, в сертифакет не написано имени, тогда зачем я писала в конце каждого теста свои инициалы???