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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2326 - Introduction to Marketing 的 2350 个评论(共 2,534 个)

创建者 Nancy L

Apr 12, 2018

Course content is very up-to date, but not very structured as a whole.

创建者 Paul G

Mar 29, 2016

Very informative, but I wish it was a bit longer and more indepth! :)

创建者 Kevin S

May 6, 2021

This is a pretty high level overview. It is indeed an "Introduction"

创建者 Joan M

Jul 15, 2019

Very interesting and informative. I got a lot of ideas for my books.

创建者 Qi K

Jan 23, 2018

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

创建者 Dhruvil K

Jul 2, 2016

The content is very well explained. Must take course for beginners.

创建者 Antonia S

Oct 13, 2022

I learned a lot but In some sessions, there were too many videos.

创建者 Lukshyaraj S

May 4, 2020

beautifully explained non detailed course with vivid explanations

创建者 Cherag B

Mar 31, 2019

The test had a few very specific questions - but overall great !

创建者 Malende S

Dec 11, 2017

some quizzes where quite difficult but learnt a lot from course

创建者 Lungisa S

May 24, 2022

This was exceptional course! I'm greatful for the opportunity.

创建者 rebecca

Sep 12, 2019

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

创建者 Kat

Aug 25, 2017

Overall great information and easily understood presentations.

创建者 Sarah E

Jun 5, 2017

Could have used more examples to drive home conceptual points.

创建者 Abhishek M

Dec 28, 2015

The course is good and it covers various aspects of marketing.

创建者 Yoshi F T

Mar 7, 2019

It has been possible to learn a basic framework of Marketing.

创建者 AKSHAI R J

Jul 19, 2025

ITS VERY USEFUL AND VERY HELP FULL FOR UPCOMING GENERATIONS

创建者 Nicholas J N

Jan 14, 2022

Kind of boring but very informative and obviously important

创建者 Deleted A

Jan 3, 2021

Material was well-presented and concepts clearly explained.

创建者 Matilda M

Jul 29, 2018

Great overview, easy to understand without prior knowledge.

创建者 Alan M

Oct 16, 2022

More interactive quizzes and illustrations would be great

创建者 Lauren R

Jul 30, 2020

Examples could get refreshed, otherwise great instruction.

创建者 Tanchanok C

Apr 25, 2020

It’s really useful. I’m happy to be part of this course.

创建者 shikhar p

Apr 22, 2019

good quality ,great insights for people new to marketing

创建者 Josh S

Jun 29, 2018

It's a succinct course in basic principles or marketing.