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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,287 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

筛选依据:

2276 - Introduction to Marketing 的 2300 个评论(共 2,534 个)

创建者 Susan A

Sep 21, 2017

The instructors were fantastic and the quality of video excellent!

Learned so much, a great refresher!

创建者 Girish C

Oct 23, 2016

Some of the content seemed very discrete and missed some lectures. Overall great bang for the buck.

创建者 Jasim j a

Sep 29, 2020

Please, we need to translate the entire course into Arabic, not just part of it, thanks in advance

创建者 Michael P M

Dec 22, 2019

I gave 4 stars. It would be 5 stars if I could download the slides that were used in the videos.

创建者 Christie H

May 5, 2019

Nice lectures, easy to understand and comprehend. Practical knowledThanks to all three professors.

创建者 Venkata S V

May 27, 2017

Some of the lectures by two professors were very good but not all of them have out in same effort.

创建者 Ilianna K

Oct 14, 2016

Very good professors, high level of lectures, difficult for somebody with a non-marketing profile

创建者 Liz B

Dec 10, 2020

Lots of information, difficult to digest as it is more of a data dump when doing online learning.

创建者 Sebas B

Apr 7, 2020

A very useful and well explained course if you want to introduce yourself to the modern marketing

创建者 Stefanos I

Mar 31, 2021

It was overall a very informative course but I wanted more interaction especially during week 3.

创建者 Rafik F

May 27, 2020

An excellent introduction to marketing. Very valuable information and knowledge that was shared.

创建者 Henry

Apr 1, 2016

For Non-marketing major, quite good learning course. can get some basic conception of marketing.

创建者 Olga s

Aug 2, 2024

Great content when you have very little knowledge in the area. Great introduction to Marketing.

创建者 Eric H

May 28, 2016

It will be better if some slides can be shared and students do not need to type down everything

创建者 Nur Z M S

May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

创建者 Clarisa M

Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

创建者 Mattia R

Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

创建者 Taylor B

Oct 25, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

创建者 Maria G A C

Aug 20, 2023

One foundation course on Marketing that kept my attention. I have found so much value on it.

创建者 Payal B

Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

创建者 Prashath

Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

创建者 Daniel B

Oct 28, 2021

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

创建者 Johnny W

Aug 30, 2022

The material is some what dated but there is a lot of great informaiton within the course.

创建者 Ronald G

Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.

创建者 Okechukwu F C

Aug 9, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera