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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

WJ

May 7, 2021

This Course I learned about Marketing . but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1926 - Introduction to Marketing 的 1950 个评论（共 2,545 个）

创建者 THI T H L

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Apr 20, 2024

very good

创建者 John M C

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Apr 20, 2024

Impactful

创建者 R “ S

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Feb 17, 2024

very good

创建者 eric c

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Dec 30, 2023

very good

创建者 omar h

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Sep 26, 2023

Very nice

创建者 Vaibhav S

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Aug 25, 2023

very good

创建者 Umair N

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Jun 17, 2022

Very good

创建者 Charlotte 韩

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Jun 4, 2022

老师的讲解非常好。

创建者 othmane o

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May 18, 2022

Very Good

创建者 Baher A

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Oct 28, 2021

very good

创建者 Liudmila D

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Feb 26, 2021

excellent

创建者 冯宇

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Jan 6, 2021

老师讲解的非常不错

创建者 Camilo A B S

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Sep 21, 2020

Excellent

创建者 Diana K

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Aug 19, 2020

muy bueno

创建者 Anil M

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Jun 9, 2020

Excellent

创建者 Emily, Y W L

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Apr 25, 2020

inspired.

创建者 Yamen D

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Jan 10, 2020

very good

创建者 Kevin C

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Jan 4, 2019

Loved it!

创建者 Rachit N

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Dec 21, 2018

excellent

创建者 Lama A

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Nov 11, 2018

amazzzing

创建者 Jorge A C

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Nov 2, 2018

Great !!!

创建者 Jayashree V

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Oct 4, 2018

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创建者 Mohamed R A

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Apr 6, 2018

exccelent

创建者 sudip k

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Dec 27, 2017

Fabulous.