Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1751 - Introduction to Marketing 的 1775 个评论（共 2,547 个）

创建者 ahmad e

•

Jul 12, 2024

very profissional

创建者 Okunola D

•

Aug 24, 2022

Pretty Practical

创建者 Shuvam M

•

May 22, 2022

THANK YOU SO MUCH

创建者 Rodrigo O H

•

Apr 5, 2022

Fantastic Course.

创建者 Alex Z

•

Jan 22, 2022

Very informative.

创建者 Anais P E L

•

Oct 23, 2021

a great lesson :)

创建者 Sonal P P

•

Feb 11, 2021

excellent course!

创建者 Lyka D Q P

•

May 27, 2020

thank you so much

创建者 Alain M

•

Dec 23, 2019

Excellent course!

创建者 Mohamed M H

•

Dec 1, 2019

Wonderful Course.

创建者 Vladimir

•

Jul 10, 2019

Excellent content

创建者 sumani d

•

Sep 20, 2018

Very informative.

创建者 Isaac D M C

•

Sep 19, 2018

Can’t be better!!

创建者 Sam G

•

Jun 25, 2018

This is the best.

创建者 Prashant C

•

Jun 23, 2018

So much learning.

创建者 Joseph M

•

Jun 20, 2018

Excellent Course.

创建者 Daniel C

•

May 22, 2017

Thank You so Much

创建者 Yasmin s

•

Apr 18, 2017

GREAT GREAT GREAT

创建者 abdeltif b

•

Oct 25, 2016

excellent course!

创建者 Ting H

•

May 25, 2016

love the course:)

创建者 Ashu S

•

May 4, 2016

Excellent course!

创建者 Hudemberg M

•

Mar 2, 2016

Great Course!! =)

创建者 Sagar G

•

Feb 15, 2016

Very informative.

创建者 Salah-Eddine B

•

Feb 14, 2016

Excellent course.

创建者 Viviane I

•

Feb 6, 2016

Excelent content.