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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1701 - Introduction to Marketing 的 1725 个评论（共 2,547 个）

创建者 Aiden P

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Jul 14, 2022

It's free real estate

创建者 Peter K

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Sep 2, 2021

Great starter course!

创建者 Scarlett P

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May 28, 2017

It is worth learning!

创建者 Rafael E

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Apr 16, 2017

The Best of Marketing

创建者 Alexandre I A

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Aug 18, 2016

Muito Bom! Recomendo!

创建者 Racheal

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Apr 18, 2016

very helpful to me~~~

创建者 Thelady C

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Mar 18, 2025

wow perfect lectures

创建者 Martin L

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Jun 13, 2024

Muy buena la clase!!

创建者 Sakshi A

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Jul 21, 2023

It was great! Thanks

创建者 KHATRI K J

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Sep 19, 2022

Week 3 was the best

创建者 Hamed M

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Jul 22, 2022

absolutaly fantastic

创建者 Tuan A N

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Jun 13, 2021

The best course ever

创建者 Scott H

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May 15, 2021

Wonderful course!!!!

创建者 Sandeep S

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Feb 11, 2021

Excellence undefined

创建者 Deleted A

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Oct 22, 2020

is a nice experience

创建者 Karim

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Aug 6, 2020

very valuable course

创建者 POLARJ S

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Jul 22, 2020

Amazingly Insightful

创建者 Kendall T

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Jul 16, 2019

Great Value and ROI!

创建者 Vivian W

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Jul 8, 2018

EXCELLENT EXPERIENCE

创建者 Chadi A G

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Feb 13, 2018

Excellent and smooth

创建者 Shanthan C

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Oct 31, 2017

life changing course

创建者 sahil b

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Jan 11, 2016

Very Good and Useful

创建者 Sajedul I

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Jan 10, 2016

Really a great one !

创建者 MANISH k

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Jul 15, 2023

Very Helpful Course

创建者 Samuel J

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Nov 22, 2022

i love you coursera