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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1626 - Introduction to Marketing 的 1650 个评论（共 2,547 个）

创建者 Mohammad K R

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Jan 19, 2020

Great learning experience.

创建者 Umer F M

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Jun 16, 2019

Great course and learning.

创建者 Nirmala N V

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Apr 5, 2019

Very well-delivered course

创建者 ANSHUL V

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Mar 11, 2019

Great Learning experience.

创建者 Rodrigo N S

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Sep 19, 2018

Great introduction course!

创建者 Elcires C

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Jun 25, 2018

Great learning experience!

创建者 Daniela N A B

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Nov 7, 2017

I really liked the course!

创建者 Josh S

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Jun 5, 2016

awesome very compresensive

创建者 AZAI J

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Jan 31, 2016

Very practical and useful.

创建者 Ioan L

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Dec 27, 2015

Very useful, thanks a lot!

创建者 Aryaa S

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Aug 2, 2024

Very Informative Content.

创建者 Julia M

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Dec 2, 2022

It's an excellent course!

创建者 Shivam K

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Nov 27, 2022

i love it, and it help me

创建者 EMAD A M A F

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Feb 6, 2022

impressive and insightful

创建者 Vasil S

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Jul 22, 2021

Excellent online course!

创建者 Sher_vatore

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Feb 3, 2021

Really insightful course.

创建者 Bouna S N

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Jun 30, 2020

Passionnant et efficace !

创建者 Ajay Y

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Jun 11, 2020

Great Learning Experience

创建者 Cassandra M

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Apr 5, 2020

Enjoyed every part of it.

创建者 David S

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Jan 3, 2020

So far it's been amazing!

创建者 Kitcia Q

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Jan 31, 2019

Great intro to marketing.

创建者 Adeyemi O

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Jun 8, 2018

thank you for this course

创建者 Prashant S

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Mar 17, 2018

Great Learning Experience

创建者 Manvendra S

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Oct 9, 2017

very well designed course

创建者 Radhika B

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Aug 7, 2017

This course was fantastic