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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1601 - Introduction to Marketing 的 1625 个评论（共 2,547 个）

创建者 aaron z

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Oct 29, 2017

Changed how I see the world.

创建者 Rihan C

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Oct 25, 2017

Learn a lot from it! Thanks!

创建者 Swapnil B

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Feb 27, 2016

Wonderful and easy to grasp.

创建者 Matthew G

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Oct 27, 2025

good and no peer review yay

创建者 Alistair H

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Oct 6, 2023

Really useful introduction.

创建者 Linh C

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Aug 16, 2021

Lecturers are so wonderful!

创建者 Hannes A

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Jul 4, 2021

Great course for beginners!

创建者 Jana A Z

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May 8, 2021

Very insightful information

创建者 Adilet T

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May 5, 2020

Insightful, would recommend

创建者 Johannes B

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Apr 24, 2020

Easy and simple to complete

创建者 Furio M

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Apr 19, 2020

Very interesting and useful

创建者 B22

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Aug 21, 2018

remarkable course, loved it

创建者 Rahul R

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Dec 12, 2017

very well designed course..

创建者 Guy F

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May 24, 2017

Great Course ! I enjoyed it

创建者 Robson d S

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Oct 3, 2016

Ótimo Curso!!!! Recomendo!!

创建者 S C

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Mar 27, 2016

Very good marketing course!

创建者 Manojkumar P

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Dec 28, 2015

Awesome course & i like it.

创建者 Reddy R

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Jan 17, 2025

Good course, learned stuff

创建者 Eugenia P

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Oct 5, 2023

realizado con satisfaccion

创建者 Ulziibayar B

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Dec 8, 2022

Very high-quality concept.

创建者 Renz M R

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Jul 19, 2021

Amazing Course. Thank you

创建者 Ishtiaq A M

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Jun 24, 2021

Great content and delivery

创建者 Lin Z

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May 3, 2021

I love Dr. Barbara Kahn!!!

创建者 B D

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May 31, 2020

Excellent elaborate course