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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1526 - Introduction to Marketing 的 1550 个评论（共 2,547 个）

创建者 aditya b

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Jul 25, 2019

WELL STRUCTURED , LATEST EXAMPLES

创建者 Sara s

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Feb 7, 2019

a good introduction for beginners

创建者 Dharanidhar

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Oct 3, 2018

Wonderful course & good teaching.

创建者 ARJUNSING G G

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Dec 29, 2016

Explained in very simple way!!!!!

创建者 Phedeline T

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Nov 10, 2016

Very informative and eye-opening.

创建者 Shedlyne B

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Dec 31, 2015

Best marketing course I ever had!

创建者 Sabrina E

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Dec 29, 2015

Amazing course, great professors.

创建者 Abhijit

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Dec 7, 2015

Very well explained with examples

创建者 Jorge A

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Oct 2, 2024

Excellent speakers and materials

创建者 laura f

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Dec 2, 2022

This was a really useful course.

创建者 周宇轩

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May 8, 2022

My first curriculum on Coursera!

创建者 Renato L

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Feb 11, 2021

Excelente curso, ótimo conteúdo.

创建者 Jimit B

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Nov 26, 2020

The Professor's are outstanding!

创建者 Ana G

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Jul 31, 2020

Thank you, everything was clear!

创建者 Waka S

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Jul 19, 2020

Thank you very much from Tokyo:)

创建者 Eid M A M

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Apr 4, 2018

Great Value Course for Marketers

创建者 Rajkumar G

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Nov 6, 2017

Great Content. Great Professors.

创建者 Rui J

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Sep 20, 2017

实用性很强，通俗易通，老师讲的很透彻有符合当下的经济环境，推荐！

创建者 Musarrat R

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Jan 17, 2017

Great introduction to Marketing.

创建者 Affonso S

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Sep 24, 2016

Really also and relevant content

创建者 qihuahe

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Feb 16, 2016

system introduce marketing tools

创建者 R S (

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Jun 22, 2025

A good foundation to marketing.

创建者 Ricardo M

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May 12, 2022

Muy recomendable me gustó mucho

创建者 Umar S

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Aug 16, 2021

Excellent courseExcellentcourse

创建者 Srishti N

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Apr 20, 2021

I learned many things thankyou!