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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1501 - Introduction to Marketing 的 1525 个评论（共 2,547 个）

创建者 zahed a m

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Nov 30, 2017

learn lot of thing about marketing.

创建者 Faizan A

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Nov 13, 2017

exceptional course, Great Material!

创建者 Yogesh S D

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Aug 5, 2017

Great fundamentals of Marketing..!!

创建者 Martin S

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Apr 7, 2017

Practical, engaging, and surprising

创建者 Marjorie M

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Nov 6, 2016

loved this course! Learned so much!

创建者 Thabang S

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Oct 22, 2024

this was the best course ever.....

创建者 Erman E

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Jun 20, 2023

I am ready to create my own brand!

创建者 Inderjit S

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Aug 4, 2022

Examples in week 5 really helped.

创建者 Soulaimane B

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Apr 17, 2022

Very rich and comprehensive course

创建者 Kemal

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Mar 10, 2020

Great narrative and great content.

创建者 Kenan K

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May 15, 2017

Thank you for all the information.

创建者 Giennadij A

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Jul 19, 2016

sharp, clear and meaningful course

创建者 Brian P

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Feb 11, 2016

Outstanding course and professors.

创建者 Khaled

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Dec 11, 2015

Wonderful, simple and professional

创建者 Kumiko Y

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Jul 9, 2024

It's a very comprehensive course.

创建者 Fana E

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Oct 27, 2022

very helpfull courses. Thank you

创建者 Skye M

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Oct 4, 2022

I learned alot from this course!

创建者 Hương M

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May 22, 2022

this course is so good and useful

创建者 Nihad

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Dec 15, 2020

great course and very informative

创建者 Sura S

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Nov 17, 2020

it was a great source of learning

创建者 Cassandra S

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Aug 24, 2020

Very informative and well-taught.

创建者 Chloe F

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May 19, 2020

Amazing course and quality videos

创建者 Claire J

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May 11, 2020

Very enjoyable! Great Professors!

创建者 Veronica G

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May 3, 2020

Very good insights from experts!!