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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1476 - Introduction to Marketing 的 1500 个评论（共 2,547 个）

创建者 Cecilia M W M

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Oct 13, 2020

Very nice introduction for begginers

创建者 Abdelouahab E M

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Jul 6, 2020

Excellent cours et excellent contenu

创建者 Eman A

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May 31, 2020

It's very usefull course, Thank you.

创建者 FAIZAN A

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May 27, 2020

The professors are truly amazing..!!

创建者 Mark M

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May 5, 2020

good contents ,up to date topics , s

创建者 Hunter J

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Apr 16, 2019

Very informative! Highly recommend.

创建者 Joseph B J

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May 28, 2018

Very informative, a must take course

创建者 Chetan B

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May 26, 2017

Loved the content and the Professors

创建者 Christine M

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Jan 3, 2017

Very informative and relevant course

创建者 IRFAN S

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May 27, 2016

Best Marketing course on this planet

创建者 Stephen T

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Feb 20, 2016

Great course, extremely well taught.

创建者 Jim H

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Jan 30, 2016

Excellent instructors, great course.

创建者 Ivan F

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Sep 18, 2025

Quite insightful and well organized

创建者 Bercita B

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Sep 6, 2022

I truly enjoyed taking this course

创建者 Dimaz I

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Apr 29, 2022

this course was sensational for me.

创建者 Cenk A

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Sep 17, 2020

Thank you very much for everything.

创建者 Brandon J N

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Jul 1, 2020

Such an amazing ;earning experience

创建者 Oscar P

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May 31, 2020

I really loved Pro. Kahn lectures!!

创建者 Gilmar C A

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May 16, 2020

Tive uma ótma experiência obrigado.

创建者 Michael C

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Mar 9, 2020

Very nice introduction to marketing

创建者 Bhargav R

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Apr 22, 2019

very well designed course.Thumbs up

创建者 Dove

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Oct 4, 2018

Changed my perception of marketing!

创建者 Ning Y

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Apr 8, 2018

Great lecturers with great courses.

创建者 Nivedita S S

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Mar 21, 2018

great! very informative and useful.

创建者 Shaubhik D

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Feb 13, 2018

It was informative and interesting.