Chevron Left
返回到 Introduction to Marketing

学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
星
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1426 - Introduction to Marketing 的 1450 个评论（共 2,547 个）

创建者 Akash J

•

Apr 29, 2016

Concepts are explained in excellent way.

创建者 Ashutosh D

•

Mar 28, 2016

Excellent Course. I highly recommend it.

创建者 Yuhui Z

•

Sep 1, 2024

Perfect, will recommend to my friends!!

创建者 Lucas N

•

May 1, 2024

Un cours complet et enrichie d'exemples

创建者 Nilanjana J

•

Jun 18, 2022

Very useful and understandable content

创建者 Niharika J

•

Aug 27, 2020

A very engaging and informative course!

创建者 Ulisses G G

•

May 5, 2020

very useful!! and I enjoyed doing it!!!

创建者 Preet S

•

Apr 19, 2020

Learned alot about basics of marketing.

创建者 Muhammad U A

•

Dec 29, 2018

Very informative and easy to understand

创建者 RAHUL C

•

Nov 21, 2018

Well structured and easy to understand!

创建者 Aditya T

•

Jul 20, 2018

ALL CONCEPTS WERE BEAUTIFULLY EXPLAINED

创建者 Manish U

•

May 27, 2018

one of the best marketing online course

创建者 Karolis K

•

Dec 19, 2017

good quality content, a lot of examples

创建者 McKenna B

•

Mar 13, 2023

I felt this was useful for my business

创建者 Maine C

•

May 18, 2022

very good course, clear and applicable

创建者 diah e

•

Apr 19, 2021

the material were explained thoroughly

创建者 Phillip B

•

Oct 25, 2020

Great course! Lots of practical ideas!

创建者 Nikolay A

•

May 31, 2020

Very good content, pace, and lecturers

创建者 Ahmed H M

•

Mar 27, 2020

Great start for marketing knowledge ..

创建者 Kelly S ( S

•

Jan 9, 2020

Great course! I strongly recommend it!

创建者 Kenn W

•

Apr 9, 2019

My first Coursera course, fantastic!!!

创建者 Jacob M

•

Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

创建者 Vinay K S

•

Jul 19, 2018

this course is very good for beginners

创建者 Ankit Y

•

Jun 18, 2018

A very beneficial course for beginners

创建者 Huynh N T

•

Feb 13, 2017

wonderful course, really useful for me