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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1351 - Introduction to Marketing 的 1375 个评论（共 2,547 个）

创建者 Ankit G

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Apr 27, 2020

great understanding to the basics of marketing

创建者 Akash K

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Apr 15, 2020

best training by Professor Kahn Raju and Fader

创建者 Vasanth P

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Sep 22, 2019

Very descriptive. Good for introduction course

创建者 Benjamin M

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Aug 23, 2019

Very helpful, relevant, and clear instruction.

创建者 Brian L

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Jan 16, 2019

Excellent Excellent Course. Very good teachers

创建者 Steven L

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Mar 19, 2018

Great course, very detailed and well explained

创建者 Knowledge

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Nov 25, 2016

An Awsome effort by Wharton, Loving it. So Pra

创建者 Alfredo Z

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Feb 24, 2016

Love it! Wish there is more business examples.

创建者 Elbek M

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Jul 13, 2025

Simply my best experience in business studies

创建者 Aniket M P

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Jul 21, 2024

Amazing introducton to the world of Marketing

创建者 mark r

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Aug 7, 2023

outstanding. well structured and interesting

创建者 HELEN A

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May 16, 2023

Great course as an introduction to Marketing!

创建者 Pranav M

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Oct 11, 2022

Amazing course, with all the better faculty!

创建者 Abdalla A

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Aug 19, 2022

absolutely great introduction about marketing

创建者 Fazal S

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Mar 24, 2022

it was a great learning experience with u all

创建者 pawan g

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Jun 25, 2020

Too good,,,learnt a lot in terms of marketing

创建者 Anand k j

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Jun 12, 2020

I really enjoyed this course learned a lot...

创建者 Advait S

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May 14, 2020

This course was very helpful and informative.

创建者 Srimonti K

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Dec 10, 2019

Lively, interesting and informative lectures.

创建者 Roy M S

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Oct 8, 2018

Outstanding course by outstanding professors.

创建者 Alesia D

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Jul 2, 2018

Very good course! Lots of useful information!

创建者 Ram C

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Jun 19, 2017

A good introduction to the world of marketing

创建者 ABDULLAHI H A

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Jul 1, 2016

Its Nice Course and being taught professional

创建者 Milica C

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Jun 8, 2020

Very usefull and case–based explained themes

创建者 Jayasahan H

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Jan 24, 2020

Excellent. It improves our skills very much.