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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据：

1326 - Introduction to Marketing 的 1350 个评论（共 2,547 个）

创建者 rolanda a

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Sep 29, 2019

Great course material. I'm really learning alot.

创建者 Hanson Z H Z

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Jan 15, 2017

good course! Great general overview of concepts!

创建者 Cynthia D

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Feb 21, 2016

Loved this online class. I have learned so much!

创建者 Vladimir D

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Feb 16, 2016

Excellent. Easy to follow. Up to date. Relevant.

创建者 Muhammad M

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Jul 30, 2025

A great foundational course I laid my hands on.

创建者 Sunil H

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Apr 14, 2024

This course will support and improve the skills

创建者 Aditya c

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Jul 27, 2023

ITS GOOD FOR UNDERSTANDING BASICS IN MARKETING.

创建者 Jeremy M

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Dec 6, 2022

Very good class. Enjoyed all of the professors.

创建者 Angela W

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Jul 30, 2022

Very educational and intune with the real world

创建者 Victor O O

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May 18, 2022

Quite demanding! Worth the hours of dedication.

创建者 KHADAR S

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Mar 26, 2022

Most effective course.Coursera will help more.

创建者 Ruth N

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Oct 4, 2021

Ver y good course. The teachers are excellent.

创建者 Bibiana B

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Apr 11, 2021

Excenlente, gran contenido aprendí muchísimo!!!

创建者 Tyler G

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Feb 9, 2021

Was a great introduction course into Marketing.

创建者 Mansi N

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May 24, 2020

It was such an insightful course! Learnt a lot.

创建者 Dmytro L

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Apr 27, 2020

Amazing and well-structured material! Thank you

创建者 Amelia

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Apr 18, 2020

It's a very packed learning. I learned so much.

创建者 Ahmed k M A F

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Dec 9, 2019

I benefited from this platform a lot. Thank you

创建者 iftekharchowdhury

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Sep 8, 2019

Best course for every single one in this planet

创建者 ABHISHEK P

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Jul 30, 2019

Course is perfect but should avail free of cost

创建者 Juan C T

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Jan 28, 2018

Very well structured and easy to follow course.

创建者 雷璐

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Nov 14, 2015

上月学习过视频，但之前对市场营销专业知之甚少，所有在深入学习。我想我还需要有一定时间好好领悟。

创建者 sally j

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Aug 12, 2021

Very good course on introduction to marketing.

创建者 Lahiru P

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Apr 6, 2021

Great course. Very informative and educational

创建者 Timothy S

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May 17, 2020

Great instructors. Thought provoking material.