Name: Introduction to Marketing
Brand: University of Pennsylvania
Availability: OnlineOnly
Rating: 4.8 (2527 reviews)

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课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

2526 - Introduction to Marketing 的 2534 个评论（共 2,534 个）

创建者 Mohammed S

•

Apr 8, 2024

The content of the third week lacks cohesion, with a significant amount of disorganized information pertaining to microeconomics. To enhance its effectiveness, consider restructuring the material to ensure a more logical flow and focus on key concepts within microeconomics.